Resources

As CEO of Ignite Visibility and marketing professor at the University California San Diego, I have worked on over 400...

I recently was in a client’s office and they had an interesting collage of words and images hung on their...

As an advisor to startups, and a mentor to many aspiring entrepreneurs, I’m still surprised at the number who are...

Red Bull, Victoria Secret, Dell and Coca-Cola are a few of the brands that have been running “campus rep programs”...

The globalization of the internet has broken down barriers to information previously reserved for the uber elite. Today, a college...

I’ve been in the SMS field for more than a decade and watched the industry grow and transform. As the...

Having participated in building numerous startups, I’ve seen many founders spend too much on their marketing efforts out of a...

I spent five years running a consulting business. Two years ago, I gave away everything I owned to a friend....

Don’t look at what everyone else is charging to determine the price of your product or service — it should...

One of the questions investors like to ask the founders is – What is your vision? While seemingly cliché and qualitative,...