Recurring revenue is the holy grail for businesses, bringing revenue predictability, deepened customer relationships, and high customer lifetime values. Successfully retaining customers leads to lower acquisition costs in the long term and reduced churn. Given the benefits, SaaS solutions have widely moved to subscription offerings and e-commerce businesses are also jumping in on the trend. The global subscription economy for e-commerce is expected to grow to ~$250B by 2025. ReCharge is a subscription management platform built specifically for e-commerce merchants to capitalize on this growth. Bootstrapped since its founding, the company just raised its first institutional round after growing 91% in 2020. The 15,00+ merchants using Recharge’s checkout solution include Hubble, Harry’s Art of Sport, Fiji, and Oatly. LA TechWatch caught up with CEO and Cofounder Oisin O’Connor to more about the experience of initially bootstrapping, the company’s impressive traction, the state of the e-commerce market, and recent round of funding from investors that include Summit Partners, ICONIQ Growth, and Bain Capital Ventures.