Timing is everything! This founder launched the company in the early 2000s, sold it right before the ’08 economic recession hit, and then bought the company back in 2012.
Gone are the days of posting something on social and capturing audience organically. Social media has become a science and as companies pour millions of dollars into marketing, an increasing percentage of that spend is going towards social. Clearly, social marketing cannot be an afterthought; in fact, the process to create a great, shareable targeted […]
RYFF uses video game technology to introduce dynamic brand placement into film and TV broadcasts.
Digital advertising spend is expected to be a $330B by 2021 globally according to Statista. As more and more money runs into the space, it’s important that brands and agencies have the right tools at their disposal to properly assess the effectiveness of these digital dollars. Enter Pathmatics, a marketing intelligence platform performs a number […]
Traditional ads are annoying and pushy and as consumers are getting smarter, they are increasingly opting out, leaving companies to find new ways to engage customers. That’s where RANDIAN comes in. Its patented platform makes shows and videos interactive by enabling viewers to directly purchase goods that they see in the show by hover over […]
When it comes to marketing, we’ve heard it all before: go where your audience is. The thing is, we already know where they are… on their mobile phones! But how do we as marketers reach them in a tumultuous landscape made up of millions of applications? We’ve inundated consumers on social and traditional media, but […]
When I show business owners the back end of Facebook advertising, I feel as if I am a magician revealing the secrets behind my marketing tricks. But the truth is, anybody can participate in Facebook advertising and generate business from it: It’s simply about learning how to do it, and taking the time to master […]
Just as fast as influencer marketing became “a thing,” it’s now oversaturated or misleading in the Instagram world. Unless you look at the hard facts of how it has evolved and why the attention is turning to micro-influencers, you might run into trouble going into 2018. My business, a social media outlet and food and […]
When most Major League players retire from baseball, they live out their retirement in relaxation…but for long time LA Dodger and 2 time All-Star Shawn Green, this is not the case. The former first round draft pick, after retiring, recognized a gap in the branding and content creation sphere and cofounded Greenfly. Greenfly provides a […]
As CEO of a creative marketing and public relations firm, I’ve seen how unique marketing strategies can elevate a company’s brand awareness and drive ROI more than the traditional approaches. Executing a successful marketing campaign doesn’t require millions of dollars in funding: Small businesses and startups can market themselves on a small budget by thinking […]
The death of advertising has been greatly exaggerated. Digital spends continue to increase year-over-year and new technologies are improving the return on every dollar spent. Programmatic trading has dominated the landscape and MediaAlpha is the programmatic advertising platform that provides a full suite of tools to drive response based on intent-driven vertical search. Delivering the […]