Brands and marketers are always looking for new and innovative ways to reach target audiences. The convergence of technology and mobility solutions like rideshares has enabled a new wave of ad units. For example, taxis for several years have had ads in cars and on top of vehicles, which now have become digitized from analog. This LA startup takes it one step further. Adway is a digital advertising platform that uses proprietary projection technology to display ads on the side of any vehicle without any major modifications. The projectors are affixed to a vehicle’s mirrors and ad buyers can purchase slots based on geography in real-time, enabling sophisticated targeting. The platform also tracks the number of cellular devices in and around the vehicles through Bluetooth to provide measured reach metrics. Adway drivers are given a share of the advertising revenue based on the number of hours they drive. LA TechWatch caught up with CEO Sasha Krylov to learn more about how the idea for the business came to fruition, the company’s strategic plans, latest round of funding from investors that include Upfront Ventures, Revel Partners, Watertower Ventures, and Inflection Capital.
Influencer marketing has grown to be a $13.8B industry annually according to one estimate; nearly doubling in size every two years. Despite the massive popularity, there is still a lack of transparency, fraud, payment friction, and lack of metrics that plague portions of the industry. Brybe is a self-service marketplace that connects brands and influencers built to be transparent and easy-to-use every step of the way both for brands and influencers. As the types of influencers vary greatly, the platform focuses on the mid-tier and lower influencers whose needs are often overlooked by larger platforms or those larger platforms that come in at inaccessible pricing. For brands, as influencer marketing gets more specialized, Brybe gives the option to work with a few smaller influencers that have loyal followings that generate a better return on investment than working with mega influencers. The platform handles payment, deployment, and analytics in an easy-to-use intuitive centralized location. LA TechWatch caught up with CEO and Cofounder Igor Fedenkoff to learn more about the inspiration for the platform, the company’s future plans, experience moving remote during the pandemic, recent round of funding, and much, much more.
Jason Cohen, an ex-New Yorker sold his previous business, a performance-based marketing agency, and linked up with his cofounder, who had also recently sold his business. The duo launched Centerfield to bring technology-focused solutions to performance-based marketing. The company now automates end-to-end customer acquisition for brands, powering over 2M individual sales per year. Cohen shares some more insight into the state of acquisition and marketing, the company’s future plans, and impressive traction.
Timing is everything! This founder launched the company in the early 2000s, sold it right before the ’08 economic recession hit, and then bought the company back in 2012.
Gone are the days of posting something on social and capturing audience organically. Social media has become a science and as companies pour millions of dollars into marketing, an increasing percentage of that spend is going towards social. Clearly, social marketing cannot be an afterthought; in fact, the process to create a great, shareable targeted […]
RYFF uses video game technology to introduce dynamic brand placement into film and TV broadcasts.
Digital advertising spend is expected to be a $330B by 2021 globally according to Statista. As more and more money runs into the space, it’s important that brands and agencies have the right tools at their disposal to properly assess the effectiveness of these digital dollars. Enter Pathmatics, a marketing intelligence platform performs a number […]
Traditional ads are annoying and pushy and as consumers are getting smarter, they are increasingly opting out, leaving companies to find new ways to engage customers. That’s where RANDIAN comes in. Its patented platform makes shows and videos interactive by enabling viewers to directly purchase goods that they see in the show by hover over […]
When it comes to marketing, we’ve heard it all before: go where your audience is. The thing is, we already know where they are… on their mobile phones! But how do we as marketers reach them in a tumultuous landscape made up of millions of applications? We’ve inundated consumers on social and traditional media, but […]
When I show business owners the back end of Facebook advertising, I feel as if I am a magician revealing the secrets behind my marketing tricks. But the truth is, anybody can participate in Facebook advertising and generate business from it: It’s simply about learning how to do it, and taking the time to master […]
Just as fast as influencer marketing became “a thing,” it’s now oversaturated or misleading in the Instagram world. Unless you look at the hard facts of how it has evolved and why the attention is turning to micro-influencers, you might run into trouble going into 2018. My business, a social media outlet and food and […]