Chaos followed for most businesses in the wake of the Coronavirus: the stock markets crashed, product demand fell and unexpected losses started to build up. Most businesses did everything they could to batten down the hatches to help them best weather the storm, including stopping all discretionary investments. But, should they have? Most great investors, like Warren Buffett, have been quoted as saying their highest return investments were made during the middle of economic downturns. So, theoretically, your highest return investments could be made right now, during the peak of the negative economic impact coming out of COVID-19. So, instead of retreating right now, you may be best served long term by accelerating your long term investment efforts, if you have the capital to do so. Allow me to explain.
Creating a Symbiotic CEO and CFO Partnership
One of the most important drivers of a successful management team is the relationship between the CEO and the CFO. The CEO is often times the headstrong, overly optimistic driver of the business; and the CFO is often the more mild-mannered, ultra-conservative controller of the company’s purse strings. Too much of one, and the business will race off a cliff, and too much of the other, and the business will suffocate. This post will teach you how to create that perfect harmony in the relationship between your CEO and CFO.
All Search Engine Traffic is Not Created Equal
You constantly need to be relearning the new best practices and resetting your campaigns to truly have a maximum return on your search engine marketing investment. Here are some actionable things you need to know about.
Kids Can Be Entrepreneurs Too!! (Pay Attention School Administrators)
I have previously written about how elementary school-aged kids are capable of learning and grasping complex business skills if instructed on such topics, and that the core K-12 curriculum is broken—too much about rocks, state capitols, and cotton gins, and not enough about entrepreneurship, technology coding and other useful skills they may need to succeed in life—especially […]
Reset Marketing Campaigns as Market Conditions Change
Marketing is typically your highest expense outside of payroll. In normal markets, you are spending around 10-30% of your revenues in sales and marketing related investments.
The Rise of Account-Based Marketing
There is a new trend that is starting to take off called Account-Based Marketing (or ABM for short), and it has the potential to change everything for B2B marketers.
Marketing is Still an Art (and a Science)
Data-driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. They want all marketing decisions to be based on solid data, which had previously not been available but is today in high amounts. But, data can be deceiving. It may lead you in one direction, when in fact the right answer may be completely in the opposite direction.
How to Pitch a Business Investment Case to Your CFO
Chief Financial Officers are often the “gatekeepers” to the company’s cash coffers. And, as you can imagine, they have a lot of people tugging on their sleeves looking for investments into various projects within the company. But, CFO’s need to prioritize their spend, based on what is in the best interests of the company. This post will help you learn to think like a CFO and how best to pitch your business investment case with the highest odds of success.
A New Workforce Optimization Algorithm
I was recently introduced to Todd Zaugg, the CEO at Matrix Achievement, a consulting firm that helps companies improve their sales. In our discussions, Todd made it clear that optimizing your workforce is a vital component to maximizing your sales. So much so, that he actually created a workforce optimization algorithm that he believes all companies […]
Decision Making Only as Good as Quality of Data Studied
Using accurate data is critical, and getting that is not always easy. And, if you don’t have accurate data, you may be making the wrong business decisions that could end up hurting your business, when you thought you were helping it. Allow me to explain.
Why We Turned Down a Chance to Double Sales
It is perfectly acceptable and prudent to say no to a sale if there are high odds it will end up capsizing your boat. Read about George Deeb’s take on a specific deal he had to turn down for the best interest of his company.