With all the progress in analytical tools and big data available, many people feel there is no place in business today for intuition and gut instincts. As an advisor to entrepreneurs for many years, I strongly disagree and still see the value of at least combining intuition with logical analysis, as we face customers and […]
9 Simple Approaches To Creating A Sure-Fire Startup
Practical advice for aspiring entrepreneurs, including easy ways to identify sure-bet opportunities, most not requiring any invention, before you finalize your innovative business idea.
10 Key Principles To Drive Customer Decisions Today
Ten universal truths about selling, and the customer decision process, which every business needs to address in their product, business model, and their whole customer experience. Just think of your whole business as the sales engine, rather than just the sales reps.
5 Investor Types Who Will Test Your Negotiating Style
Feld and Mendelson identify the five most common negotiating styles that you will see on both sides of the table, and talk about how you can best work with each of them.
5 Keys To Boosting The Performance Of A Business Team
A voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Thus team makeup is the critical success factor.
10 Business Plan Tips Too Many Entrepreneurs Forget
If you want people to invest in your idea, then my best advice is to first write a business plan, and keep it simple. Don’t confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short. For minimum content, see my […]
7 Facts Of Business Life People Learn From Experience
When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead, I more often hear things like “Where do I start?” I find that the basics are actually the hardest to answer, just like your parents found out when they first tried to […]
5 Alternatives To Shutting Down A Struggling Startup
If you are just plain tired of working so hard, or your startup is not getting the traction you expected, should you shut down cleanly, or just file for bankruptcy and walk away?
Customer-Centric Strategies Win Over Product-Centric
Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience, not just the best product. These days, a fun shopping experience, or no-question returns, often tips the scales over extra product features or […]
Keys To A Winning Public Profile, Online and Offline
You can’t hide since no Internet presence is now assumed to be negative.
6 Misconceptions Plague True Social Entrepreneurship
Whether the objective is to generate profits or social capital, the common element for all entrepreneurs is the recognition that there is a problem which needs solving, or there is an opportunity to improve the status quo.