Customers buy from people, not companies. Employees rally for a great leader, not a brand. As an entrepreneur, you need relationships to succeed. That means relationships with team members, investors, customers, and vendors.
6 Ways to Make Customers Remember You as Exceptional
Customers today expect highly personalized and exceptional experiences to stay loyal and become advocates, rather than just conventionally “satisfied.” Satisfied is far from memorable.
7 Negative Reactions to New Ideas and How to Prevail
In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. In fact, leaders are not remembered for their dreams, aspirations, or intentions – they are remembered because they achieved results.
10 Strategies That Work Best for Serial Entrepreneurs
Every startup success is a function of great people, products, and profits. But there is no magic formula on how to bring these together a second time, but there are some good insights on the parameters in a classic startup business parable, Endless Encores.
7 Critical Resources For A Thriving Startup Community
The seven capital assets that are the core required to create a thriving entrepreneurial ecosystem, and produce real economic value for your startup and the rest of us.
5 Ways to Conserve Investor Cash and Ensure Survival
Cash flow is a basic survival metric for every startup. Investors check your burn rate to assess your efficiency and project your remaining runway before you run out of money and into a brick wall. Don’t wait until you are almost out of cash before managing every dollar spent, or looking for the next refueling from investors. Desperate entrepreneurs lose their leverage and die young.
5 Keys to Negotiating Your Fair Share of Any Startup
Just because it was your idea doesn’t mean you “deserve” 90% of the equity. The value in a startup is all about tangible results, so I see no equity value in the idea alone. Thus the real discussion must start with who will be doing the work, providing the funding, and delivering results. Each cofounder should get equity for value, based on these key variables.
7 Success Factors When Your People are the Solution
The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement.
7 Costs to Consider Before Taking Your Startup Public
A rundown of things you absolutely must know before taking your company public.
7 Startup Marketing Strategies To Bring In Customers
Basic beginners guide to startup marketing strategies with an explanation of several channels that are easy to understand.
10 Ways Entrepreneurs Limit Their Creative Potential
Anyone with a practical and common-sense mindset, grounded in reality, with the proper training, can deliver creative and innovative new ideas, projects, processes, and programs. The first step is to resist the urge to limit your thinking to the following long-standing myths.