Funding

More often than not, hiding behind the paywalls of many fitness apps is premium content such as virtual fitness classes led by celebrity trainers that require additional spending in order to access. Shred, the digital fitness app, goes against the grain by offering a constantly growing library of high-quality workouts within its subscription and provides the opportunity to make your workouts social by including your friends. Since the company’s founding in 2018, more than 3M workouts and 76M exercises have been completed on the platform. LA TechWatch caught up with CEO Adam Weinstein to learn more about the company’s experience growing during COVID, future plans to roll out new products including video-based social workouts, and Shred’s recent funding round.