Many emerging entrepreneurs understand one thing: they need to build a brand. A business is much more than the goods and/or services you provide. Your business is your relationship with your customers, your reputation in the marketplace, and what people think of when they think of your company. All of this equals brand. The problem is, while many people understand what a brand is, they don’t understand how to build one themselves. Keep reading to find out what I think most new brands need to know.
Are there any benefits to being a Founder who came from nothing? What kind of behaviors or expectations might they have which are an advantage at a startup company and why?
LinkedIn has contextualized stories for its audience, taking cues from the platforms before it. Keep reading to find out what, I think, you need to know about the latest marketing feature on one of the largest social networks in the world.
How many follow up emails should I be sending prospective investors? How do I toe the line between being consistent on my follow up and just being a straight-up stalker? I don’t want to miss my opportunity but I’m not sure how this game is played exactly.
Customers buy from people, not companies. Employees rally for a great leader, not a brand. As an entrepreneur, you need relationships to succeed. That means relationships with team members, investors, customers, and vendors.
I’m meeting with lots of investors and I can’t seem to get a straight answer on where they stand. I’m either getting my teeth kicked in or getting strung along! Why can’t investors just give me a simple yes/no without me feeling bruised or confused?
Whether you are a public figure or not, you’re always going to have to deal with people’s opinions of your work. Sometimes, it will be valid; other times, it won’t. Judge the judger, before you let their opinion get to you. Regardless of who is giving you the praise, or the criticism, you should never allow someone else’s opinion to make you sad.
Customers today expect highly personalized and exceptional experiences to stay loyal and become advocates, rather than just conventionally “satisfied.” Satisfied is far from memorable.
How does someone “grow” in an organization that may never surpass a dozen people? My team wants is always comparing their growth path at my startup versus a big company — how do I become a better alternative?
Because of the inextricable tie between health and happiness, there exists an equally strong connection between happiness and health. Now, powerful new science is opening whole new categories of products capable of contributing to happiness. Therefore, we see Health Tech as a central investment focus area.
In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. In fact, leaders are not remembered for their dreams, aspirations, or intentions – they are remembered because they achieved results.