RYFF uses video game technology to introduce dynamic brand placement into film and TV broadcasts.
Business
Amalgam Cements the Future of Blockchain through Its Massive Partnership with The LA Clippers
There has been a lot of speculation about how blockchain and cryptocurrency will infiltrate the masses, and Amalgam may just be the solution. This LA startup just entered into a partnership with the LA Clippers and the Staples Center, so Clippers fans now have the option to buy concession food through Amalgampay, which instantly converts […]
Aspiring Startup Founders Could Benefit From a Grounding in Finance
For entrepreneurially minded millennials in finance, being a contributing part of this shifting culture could serve as excellent grounding for that dream of leading a successful startup.
Why Everyone Who Sees The Crypto Light Sees Something Different
I’ve written extensively about my experience seeing the crypto light, and why others struggle to see it. This post is about why, when people see the crypto light, everyone sees something different. The Blind Men & An Elephant The genesis of this post was the result of reading an interesting post by Casey Caruso “The five camps of crypto”. In […]
RelayCars Puts You in the Driver’s Seat of Any Car with VR
The true power of VR and AR can be seen in the automotive industry as the power of these technologies can be truly harnessed in meaningful visual applications. RelayCars is the LA startup that uses VR and AR to innovate the car shopping experience. Long gone is the need for thick, glossy brochures that end up […]
How Psychology Can Make Marketing More Persuasive
Abraham Maslow (1908-1970) was an American psychologist who left behind a legacy that can be applied to today’s marketing industries. Maslow’s theory suggests that there are 5 levels of needs: physiological, safety, love and belonging, esteem and self-actualization. We must fulfill each need before reaching the next. As a marketer and technology enthusiast, my job is to […]
This LA Startup is the Consumer Centric Platform for Home Buying
Imagine the thrill of purchasing your new home combined with the shock of receiving a check in the mail. If it sounds too good to be true, then you should check out proptech startup Padx, a consumer-centric real estate platform. This LA startup pays showing agents a flat fee for each home tour and receive collects a […]
CryptoWinter Has Nothing On FAMGA Winter Market Cap Loss
Per CoinMarketCap, total crypto market capped peaked at $795.8 billion on January 7, 2018. Since that time, we’ve lost over $680 billion in market cap. We’re down over 85%. Crypto total market cap bottomed at $102 billion. So at the bottom, crypto had lost $692 billion. However, the total amount lost by FAMGA (my acronym […]
Machines That Smell Trouble
Abruptly, I enter the cab escaping the arctic weather to confront something worse than freezing rain – body odor. Luckily, another taxi pulled to the curb and I continued my journey to last Tuesday’s RobotLab forum on Cybersecurity & Machines. Moderating a panel at the new Global Cyber Center, with John Frankel of ffVC and Guy Franklin of SOSA, I […]
Your Practical Brand Marketing Strategy
When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distributing public (and internal) communications. However, those things […]
Signal Sciences Raises $35M to Protect The Consumer Data That Is More Vulnerable Than Ever Before
The application security market is worth an estimated $7B, and protecting consumer information on the web or on mobile applications is a complete necessity – especially since vats of sensitive personal data is collected through everyday use of the internet like online banking or online shopping. One of the most sophisticated cyber security services being […]