Founders – if you can’t get the message across in ten minutes, more time and more charts won’t help.
You may be in a position where you have to make some very tough decisions about your team and its future. Here are a few tips to help you navigate that journey.
Marketing is typically your highest expense outside of payroll. In normal markets, you are spending around 10-30% of your revenues in sales and marketing related investments.
Survival and success are both about doing the right things, and not about doing everything.
The Pessimist Complains About The Wind. The Optimist Expects It To Change. The Leader Adjusts The Sails – John Maxwell The “startup life” has always been characterized by quick turnarounds and frenzied pace of growth. However, over the last few weeks, an unprecedented shutdown across international borders has quickly upended every analyst’s estimates of H1 […]
The market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. This S-Curve, with no correction, can quickly lead to disaster.
Cannabis investor and expert Jeffrey Finkle shares some insight on how businesses will change as a result of COVID-19 and examines if this will be the seminal moment for the cannabis industry.
You guys keep talking about how your whole business is run in 5 day sprints. How could you run a company that big with such a short window of focus? Don’t you need longer planning cycles to make things work?
You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos. Lack of requisite skills or discipline will get you branded as a poor business risk before the message is even considered.
Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers’ attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. For example, the company GoPro makes cameras, yet […]
As we’re navigating through this challenging time, I wanted to share some insights and hypotheses around what businesses can consider as they’re adapting and innovating in this environment. Here are a few things on my mind: Leaders Work For Their Employees, Not The Other Way Around Many large organizations are having to adjust to the […]