One of the top reasons that people hesitate to commit to purchasing a ticket is the fact that it is “non-refundable”, but protecht is the latest solution that is fighting back against the non-refundable clause through its array of products like FanShield, which insures tickets, registrations, and events ranging from concerts to professional sports to […]
Spend enough time working in startup ecosystems, and you’ll hear a whole spectrum of conflicting advice about startup legal fees and working with lawyers; some of it great, and some of it total nonsense.
Washington DC was abuzz with news that had nothing to do with the occupant of The White House. A group of progressive legislators, led by Alexandra Ocasio-Cortez, in the House of Representatives, introduced “The Green New Deal.” The resolution by the Intergovernmental Panel on Climate Change was in response to the alarming Fourth National Climate Assessment by […]
As voice gets more popular, audio branding is about to become significantly more important. Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer.
A 2008 paper “How Unlucky is 25-Sigma”, describes an interview with Goldman Sach’s then-CFO David Viniar who referred to their flagship fund’s 27% loss in August 2007 as a “25 Sigma event”. The paper goes on to analyze this statement and quickly shows that a 25-Sigma event would take place once in 1.309e+135 years, a […]
Despite a move towards personalization in almost everything in our lives, the vitamin industry has traditionally offered a few generic solutions that often do not address the needs of women. Operating in a highly competitive market, most vitamin companies are also unable to clearly distinguish themselves in the crowded pack with very little brand affinity. […]
Super Bowl commercials are incredibly underpriced – even at a $5 million+ price tag, they should cost way more than they do in 2019. If you told me that you have $25 million and you wanted to sell some stuff, I would look at Super Bowl commercials first — then I would look at Facebook, Instagram, and […]
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well as social […]
In recent years, e-commerce has undergone a dramatic shift that makes it difficult for retail buyers and brands to adapt to evolving consumer purchasing patterns. Addressing this paradigm shift is NuORDER. a two-sided platform designed with the needs of both brands and retailers in mind. Connecting wholesale/retail buyers with brands, the platform also allows brands to […]
The star of the Super Bowl wasn’t on the field, but the robot in Michelob ULTRA commercial. The metal beast was featured living and playing among humans, taking any opportunity to show off his brute strength. The bot smugly proves he do anything better than his organic citizens, except down a cold one. In the closing caption, […]
One of my favorite slides in my investor deck is titled “The Pace of Social Change” which features a great graphic from Bloomberg, that is pictured above in edited form. While it’s common knowledge that government policy follows public opinion, it’s also often the case that federal laws don’t change until the states themselves respond […]