Advertising

It’s no secret that we are living in an era where everybody is a media company. This is something I...

If you run a startup, maybe you have already been through an accelerator program and you have some bites from...

Video is a tricky beast to tame. Especially if you have never dipped your toe into the waters where your...

The rise of social media has made it easier than ever for customers to share positive experiences about your business...

As I was beginning to describe what clients should expect from their social media partner, I realized that everything I...

A few weeks ago, Matt Honan from Wired conducted an experiment. For two days straight, he liked every thing he...

Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in...

When it comes to social media marketing for small businesses, there are a lot of moving parts. As a business...

Even though Instagram stories have only been around for 2 weeks, you can already see Snapchat-like behaviors crossing over to...

If there’s one buzzword you’ll hear over and over again when talking to marketers or reading about marketing, it’s “storytelling.”...