I wanted to round up four problems you may face as a company leader and offer my solutions to those problems. Whether you’re a small startup or a Fortune 500, these four pieces of advice have always helped me in growing and maintaining my businesses.
As voice gets more popular, audio branding is about to become significantly more important. Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer.
Super Bowl commercials are incredibly underpriced – even at a $5 million+ price tag, they should cost way more than they do in 2019. If you told me that you have $25 million and you wanted to sell some stuff, I would look at Super Bowl commercials first — then I would look at Facebook, Instagram, and […]
The debate around the “dangers of social media” and the effects of social media on youth is such a visceral topic. So many people are talking about how social media is damaging youth, how kids are getting “corrupted” by it, and even how it’s tearing down our democracy.
When companies ask me what B2B marketing strategies they should leverage, I always tell them the same thing: The “High School Party” Strategy. Think back to high school… For a lot of “mid-tier” popular kids — kids who weren’t the coolest — an incredible opportunity came up in during sophomore or junior year. If their […]
No one knows the exact day, but I can tell you this for sure: The economy is going to collapse. Maybe not tomorrow, maybe not next year, but we’re not going to live the rest of our lives in a bullish market. When the economy collapses, here’s what will happen: The “Brand” of Colleges Will […]
Gary Vaynerchuk offers a few tips for anyone interested in starting or joining a family business.
Businesses need to adapt their mindset to the “new world” of marketing starting with understanding effective Facebook advertising strategies.
The debate around the “dangers of social media” is such a visceral topic. So many people are talking about how social media is damaging youth, how kids are getting “corrupted” by it, and even how it’s tearing down our democracy.
Mastering content creation and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys with as much value as possible, I’m going to help speed up that process and show you how I do it on a daily basis for my personal brand. Shared […]
If you want to start accomplishing your goals you need to understand that your reputation, a.k.a your “personal brand,” is what you trade from in your personal and professional life. As I take a moment to reflect, and think about how my profile has expanded dramatically on Instagram, YouTube and iTunes through my Podcast and Playlist over the last 15 months, I […]