In the current environment with how coronavirus is impacting large and small businesses, putting a focus on e-commerce is absolutely essential. I’ve been in the e-commerce world since 1996 (when Wine Library launched an online store) so I’m a huge believer. But at this point, the cat’s out of the bag. I just can’t imagine anybody not […]
4 Insights to Help Businesses in Challenging Times
As we’re navigating through this challenging time, I wanted to share some insights and hypotheses around what businesses can consider as they’re adapting and innovating in this environment. Here are a few things on my mind: Leaders Work For Their Employees, Not The Other Way Around Many large organizations are having to adjust to the […]
Like They Say, Nothing In Life Is Free
Never ever do something you can’t afford financially or emotionally. That being said, some make emotional decisions over the idea of “free work.” As they say, “nothing in life is free.”
Read This Before You Make Another Decision
1. There’s No Perfect Decision. There’s Just Life. It’s just the truth – you don’t know the alternative and you never will. There’s no time machine, there’s no future machine, there’s just no way to really know whether you made the right move or not. Whichever decision you make, you won’t know how the other […]
Quantity Can Be The Gateway Quality: A New Way To Think About Content
The more content you put out for more audience demographics and segments, the more you can really understand what they respond to and refine what you’re putting out based on actual data – instead of only depending on the subjective opinions of decision-makers.
Strike While It’s Hot: It Doesn’t Matter if a Platform is Around in a Year
Read this article if you are thinking about what social media platforms that you need to be a part of…
The Best LinkedIn B2B Marketing Strategies
There are massive opportunities on LinkedIn right now. It’s available for everyone but especially for those in B2B – here’s why I think it’s probably the most important marketing channel in 2019: LinkedIn started as a site for people looking to get a job or to fill a job. People used it for posting resumes, […]
Can You Teach Ambition?
There is no question that there are people that are naturally born with ambition and hustle. But the incredibly talented @KingBach posed a question for me the other day and asked if ambition can be a taught behavior: View this post on Instagram A post shared by Gary Vay-Ner-Chuk (@garyvee) on Jul 23, 2019 at […]
How to Sell to Small Businesses
I really think that my opinions and suggestions on selling to small businesses can add value to many of you because I lived that life – I operated and navigated within a small business environment for much of my 20s.
Why You Might Need to Fire Your Most Talented Employee
Most businesses really need to adjust their mindset when it comes to hiring and firing employees. So many are obsessed with short-term performance, “numbers” and quarterly targets. But to build a real long-term business, it takes much higher-level thinking. It’s about focusing on overall culture and continuity over short-term financial performance.
How to Use Twitter to Build Your Brand
Twitter is still an incredible platform to build brand. It’s fascinating to me as a marketer because it allows me to initiate relationships with people 1 on 1. It’s how I built my brand in the early days from 2007 – 2011 when I was working at a wine retail store in New Jersey and […]