Many emerging entrepreneurs understand one thing: they need to build a brand. A business is much more than the goods and/or services you provide. Your business is your relationship with your customers, your reputation in the marketplace, and what people think of when they think of your company. All of this equals brand. The problem is, while many people understand what a brand is, they don’t understand how to build one themselves. Keep reading to find out what I think most new brands need to know.

LinkedIn has contextualized stories for its audience, taking cues from the platforms before it. Keep reading to find out what, I think, you need to know about the latest marketing feature on one of the largest social networks in the world.

Whether you are a public figure or not, you’re always going to have to deal with people’s opinions of your work. Sometimes, it will be valid; other times, it won’t. Judge the judger, before you let their opinion get to you. Regardless of who is giving you the praise, or the criticism,  you should never allow someone else’s opinion to make you sad.

As we’re navigating through this challenging time, I wanted to share some insights and hypotheses around what businesses can consider as they’re adapting and innovating in this environment. Here are a few things on my mind: Leaders Work For Their Employees, Not The Other Way Around Many large organizations are having to adjust to the […]

Never ever do something you can’t afford financially or emotionally. That being said, some make emotional decisions over the idea of “free work.” As they say, “nothing in life is free.”