The latest venture capital, seed, pre-seed, and angel deals for LA startups for 1/18/2022 featuring funding details for Mustard, Varda, and much more.
The pandemic forced restaurants to accelerate their digital adoption in order to be accessible to consumers during lockdowns. It was no longer enough to have a simple menu offering on a website along with a few photos; restaurants needed to develop e-commerce like options and quickly. As restaurants increased these platform-based capabilities, investment in the space flourished as did innovation for food discovery. Mustard, a new entrant, is a video-based food app that makes uploaded food videos instantly shoppable. With increasing attention paid to social when it comes to food, Mustard’s video network and social community of food enthusiasts has provided a much-needed platform that lets you visualize each individual dish to get a real sense of what you’ll be ordering. Integrations with the major food delivery services (Postmates, Uber Eats, Grubhub, et al) allow for seamless one-click ordering. The company partners with key food creators and allows them to syndicate their video content from TikTok and Instagram seamlessly to the Mustard app and collect affiliate fees. LA TechWatch caught up with Mustard Cofounder and CEO Diana Might to learn more about the inspiration for the company, strategic plans, and recent round of funding from investors that include Operate Studio, Newfund, The Fund VC, and the Great North Ventures Capital.
The latest venture capital, seed, pre-seed, and angel deals for LA startups for 11/9/2021 featuring funding details for Struum, Mustard, and much more.
The latest venture capital, seed, pre-seed, and angel deals for LA startups for 9/8/2020 featuring funding details for Mustard and much more.