The pandemic resulted in the sweeping adoption of technologies within the restaurant industry as delivery and touchless solutions came to the forefront. Ghost kitchens also rose to prominence allowing restauranteurs to build capacity to support customers without significant capital expenditures and while making minimal labor investments. Kitchen United is an operator of multi-brand ghost kitchens in a number of cities throughout the US. By leveraging technology to streamline logistics, operations, branding, and ordering, the Pasadena-based company partners with restaurant brands to offer at least 10 different cuisine options for takeout or delivery at each of its food halls. Consumers can mix and match to order from any of the options in one single order with one bill, ensuring that a variety of taste palates will be satiated. Currently operating 15 locations in cities like LA, NYC, Scottsdale, and Austin, Kitchen United plans to expand to 500 locations nationwide, in various formats, within the next five years. Restaurant brands that are partnered with the company include White Castle, Jersey Mikes, Panera Bread, The Halal Guys, Grimaldis, and Han Dynasty. While most ghost kitchens operate covertly behind the scenes, Kitchen United’s hub locations called Mix are found in high-traffic neighborhoods with recognizable and prominent locations. LA TechWatch caught up with Kitchen United Chief Business Officer Atul Sood to learn more about the business, the company’s strategic plans, latest round of funding, and much, much more…
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