5 Steps for GIving Your Mobile App Exposure on a Global Scale
Transcreation: The process of adapting a message from one language to another, while maintaining its intent, style, tone and context. ...
5 Ways to Develop a Strong CEO Brand
CEOs with strong reputations and the know-how to promote their accomplishments (that is, CEOs with strong brands) have a significant ...
Be Your Own Brand Ambassador: Using Social Media Wisely While on the Job Hunt
Your words are no longer your own, especially if you tweet them, post them, tumblr them . . . you ...
How to be Perceived as an Entrepreneur Role Model
In the beginning, all businesses are just people playing out an idea. It’s never the other way around — there ...
Why Listening Leads To Learning
Have you ever heard the proverbial expression, “God gave us two ears and one mouth so we ought to listen ...
When The Tide Goes Out: Bad Stuff Version
The "is there or isn't there a bubble in venture" discussion has mostly focused on whether the momentum behind venture ...
All In Or Nothing: Taking The Leap From Corporate to Startup
“On a scale of 1-10 how happy are you?” “In life?... or on the job?” “On the job of course.” ...
The English Major and the Strategist
If you look at the backgrounds of the SMC team, you’ll find a diverse range of histories. Our founder, Kris ...
One Online Retailer Experience with Bitcoin
In January, we asked Is 2014 the Year of Bitcoin for Ecommerce? Since then, we’ve seen the likes of NewEgg, Tiger Direct, ...
5 Tips For Better Storytelling
The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content ...