Advertising

Did you know 97% of text messages are opened and read within minutes by the average user? Did you know...

I’m sure you’ve had the kind of meeting with a perspective new client where you walk in full of ideas...

As your marketing shifts from planning to execution, it’s important to structure tests to understand how well your marketing is...

With your target customer and ideas defined, it’s time to turn to selecting...

Kara Swisher interviews Frank Addante, the CEO and founder of digital advertising company, Rubicon Project, about Google, Possible IPO and...

The marketing landscape is changing dramatically. Facebook and the other major social platforms are transforming from merely “social networks” to...

Native advertising was the hot new buzzword of 2014, and it appears to be a buzz-worthy holdover again this year....

When visiting websites, one of the first things we do is to appreciate (or judge) their look. A website’s lay-out...

I don’t usually like to write blogs focused on a single event, but in this case I have to make...

The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content...