Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. […]
Every mature company I know is looking for more innovation from within. They are painfully aware that tenure on the list of S&P companies is shrinking – from thirty-three years back in 1964, down to twenty-four in 2016, and predicted to be just twelve by 2027. They need inside intrapreneurs who think and act like the outside […]
Whether your company is a startup or a mature business, the last thing you need in the office is toxic work culture. Yet, according to a recent study, more than half of tech employees see their current office culture as toxic. That can’t possibly be healthy for employee morale, productivity, or customer focus. The sad part is that many executives still don’t know how to recognize the signs.
Your role is to get people around you to creatively and intelligently think together. That’s the essence of effective collaboration.
In my role as a new business advisor and occasional investor, I hear lots of people talking about their dreams of “someday” starting and running a new venture. They can talk with passion about their innovative new idea, and ask lots of questions, but never seem to really get started. The challenge we all have […]
Draw on cognitive and social psychology as well as behavioral economics to show us how to think on our feet and approach business challenges with fresh eyes and mental agility.
Every business founder knows the need for a culture that promotes continuous innovation, an entrepreneurial spirit, and one that creates sustainable value across all functions in the business. Yet most don’t really know how to create that environment or assess when they have achieved it. They only know in retrospect too late when they don’t have it, and the business is in crisis mode.
The key to long-term business success seems to be more a discipline of innovative thinking from everyone, driven from the top.
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well as social […]
The new generation of consumers know what they want, and expect to get it when they want it, from the source of their choice. Here are some key recommendations for building your branding plan