Upfront Ventures

The digital ad spending market in the US is expected to exceed $190B in 2021. Businesses need to embrace the online ad revolution and be willing to adapt as the paid marketing environment is constantly evolving. The days of setting up a simple Facebook campaign and hoping for returns are no longer viable. Trust is a corporate card and community focused on optimizing advertising spend. The card, which has no annual fee, offers flexible payment terms and increased spending limits while the community puts data front and center, allowing businesses to really understand their marketing spend and the platforms that they are spending on through dedicated support and curated expert resources. With Trust, marketers are able to leverage scale to ensure that they are able to compete with larger advertisers from an informed standpoint to drive growth. Founded in 2019, the company recently launched with support for campaigns on Snap, Facebook, Pinterest, TikTok, Google, Apple, Amazon, Hulu, Instagram, Youtube, et al. LA TechWatch caught up with Cofounder and CEO James Borow to learn more about how the founding team’s experience at Snap led to the inspiration for the business, the company’s strategic plans, and recent round of funding from Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures, and Upper90.