The House Fund

Establishing monthly and annual recurring revenue has long been the gold standard to measure SaaS companies and the prospects of their businesses. For e-commerce businesses, facing increased competition and higher acquisition costs, creating recurring revenues through subscriptions is one of the things they can do to normalize their revenue streams and build higher lifetime values for each customer. While there have been many solutions that can handle the infrastructure portion of recurring payments, not much attention has been paid to managing the customer relationship. Upscribe is a platform designed specifically for high-growth subscription direct-to-consumer e-commerce brands to optimize the customer relationship and, in turn, revenue derived. The company focuses on reducing churn and increasing retention, allowing customers to skip shipments, swap products, and change order frequency and shipping details seamlessly. Upscribe also offers data insights for merchants that can help them on the acquisition side and the platform seamlessly integrates with existing providers already found in the merchant’s technology stack. Founded in 2019, the Santa Monica-based startup is already profitable. LA TechWatch caught up with Founder and CEO Dileepan Siva to learn more about the trends that are leading to the “SaaS-ification” of e-commerce, the company’s future plans, recent round of funding from investors that include Uncork Capital, Leaders Fund, The House Fund, Fahd Ananta, and Laura Behrens Wu.