With COVID-19 spreading rapidly throughout the nation, summer travel plans have been halted and people are planning to spend more time at home and in their backyards. The demand for outdoor furniture, grills, and patio heaters is surging. Outer is an innovative direct-to-consumer outdoor furniture brand that’s meeting this demand. CEO and Cofounder Jiake Liu walks us through how the brand is adapting to the pandemic, the company’s plan to expand its line, and latest funding round from prominent LA investors and operators that include Mucker Capital, Wavemaker, George Ruan, Eddy Lu, Nick Green, Ariel Kaye, and Mark Geller.
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