Like most industries, the pandemic has accelerated the pace of digital adoption in the insurance industry. Life insurance professionals need to leverage technology to successfully engage with prospective and existing clients to deliver services that today’s digital-savvy consumers demand. iLife is a sales automation platform for the life insurance industry that streamlines building a digital presence, increases sales, manages leads and prospects, matches customer profiles to policies, and allows the seamless collection of application materials. The company’s most popular plan is offered for a nominal $99.99 per month and offers unlimited prospects, customized quote generation, one-click submission for underwriting, and a selection of more than 670K policies. By leveraging iLife, insurance brokers are able to reduce the time to quote from days and weeks to seconds, bringing a much-needed better tech-enabled customer experience to the customer. LA TechWatch caught up with CEO and Founder Nelson Lee to learn more about the inspiration for the business, how iLife is bringing much-needed advancement to a traditionally stalwart industry, the company’s future plans, and recent round of funding from investors that include Foundation Capital, AME Cloud Ventures, Plug and Play, Cherubic Ventures, and Expansion VC.