Hawke Ventures

For hundreds of years, jewelry has been a way to express individuality and a sense of personal style. Yet, there are very limited options to custom design jewelry and especially less so, online. GEMIST is a direct-to-consumer jewelry company that gives customers the option to design their own pieces. With a technology-driven approach, the company provides the ability to customize engagement rings, statement rings, wedding bands, and earrings, giving customers unprecedented ability to select materials, finish, stones, and more. Once you’ve designed the perfect item, GEMIST will send you a complimentary replica to try on to ensure you’ve designed the piece of dreams. All final pieces are developed in Los Angeles using responsibility-sourced materials. LA TechWatch caught up with Gemist CEO and Founder Madeline Fraser to learn more about the inspiration for the company, strategic plans, recent round of funding from investors that include Entrada Ventures, De Beers Group Ventures, Hawke Ventures, Luma Launch, Lightspeed Scout Ventures, Mana Ventures, Spacestation Ventures, Kinsley Partners, Lunch Partners, and Canaan Scout Fund.