Act One Ventures

The global market for mobile commerce is expected to balloon to $6.1T by 2027 from $1.9T in 2020. The pandemic has fundamentally shifted the way consumers look at e-commerce as lockdowns limited in-person activity. Businesses have had to adapt their digital strategies to address this growing interest as mobile becomes a significant driver of revenue growth. Shopify is the leading all-in-one platform for brands, small businesses, and entrepreneurs alike to establish digital storefronts. Tapcart is the mobile commerce platform that enables Shopify merchants to launch their own full-featured mobile apps – a much-needed complement in today’s digital landscape. While many e-commerce merchants have become overly reliant on paid digital, Tapcart’s easy-to-use drag and drop solution offers cost-efficient push notifications to merchants with plans to launch other value-add tools like marketing automation, personalization, and developer kits. During the uncertainty of the pandemic, the Santa Monica-based company was able to grow revenue 3x, handling mobile sale transactions exceeding $1.3B in gross merchandise value (GMV) for brands like Pier One Imports and FIGS. LA TechWatch caught up with CEO and Founder Eric Netsch to learn more about the inspiration for the business, the company’s strategic plans, and latest round of funding from investors that include Left Lane Capital, Shopify, SignalFire, Greycroft, Act One Ventures, and Amplify.LA.