You want don’t want just be up to date on sports, you want to live moment to moment with it. You want smart advice about what you should and what will happen during any given play. Swish is changing how the everyday fan connects to his/her team, whether the fan grew up watching them or just started betting on them. “Technology is the most powerful tool available to you as fans, players, and bettors… use it to your advantage! Currently, data analytics and tech are still in a somewhat infantile state across the global sports landscape and are generally underutilized by fans. Our goal is to help you leverage the smartest and most accurate technologies in the easiest and most efficient way possible – to help you win more and have more fun doing it.” says Bobby Skoff, who cofounded the company.
With Demo Day coming up, we sit down with Bobby as he recaps their constructive time with the LA Dodgers and gives LA TechWatch a prediction about who may win the Superbowl this year.
Give us a brief description of your company.
Swish is an algorithm-driven prediction platform for sports betting & fantasy sports. Our system delivers a prediction for the outcome of every statistic of every game and serves as a research tool to help bettors win more. (Think a Bloomberg terminal for sports.) We’re currently launching the first of our predictive data API offerings to power sportsbooks, fantasy sites, and content solutions.
What’s the size of the market you are attacking?
We are focused on helping sports bettors and fantasy players make more intelligent decisions and helping sportsbooks operate more efficiently. It is estimated that nearly $400B is wagered annually on sports in the US every year (99% of which is done outside of Las Vegas) and upwards of $1T globally. Daily Fantasy is the fastest growing sector in sports, with over $2.6B in net revenue at stake.
What’s the business model?
Our betting and fantasy tools are subscription-based offerings. Betting tools are priced at $99/month per sport, daily fantasy tools at $20/month per sport. We provide all customers a 7-day free trial for our products to get them acclimated with how to best utilize our system for their betting or fantasy needs. Most users cover the cost of their subscription within a week or two of games/bets. Our APIs will range in price depending on scope and frequency of data integrations.
Tell us who is going to win the SuperBowl based on your data thus far?
The New England Patriots, who have had the highest win probabilities on average for each game coming out of our system.
What kind of traction have you achieved since joining the Accelerator?
Awareness of our brand has grown immensely since joining the accelerator, specifically within the partnership marketplace. We have had the opportunity to interface with a wide range of potential partners from a content/data standpoint across leagues, teams, media companies, and gaming sites. We have experienced our highest-traffic months on our consumer products throughout the duration of the accelerator.
What was the experience like working with the Dodgers organization?
The opportunity to work alongside the Dodgers, one of the most respected and well-known brands in sports globally, was extremely compelling to us and our business. Through the program we have had direct access to some of the smartest and most influential minds in the sports industry; including leagues, teams, media partners, and investors. This has allowed us to better understand the challenges, needs, and overall landscape of the sports industry and how our product can best add value to specific verticals and partners.
What was the experience like working with R/GA?
Working with R/GA has been extremely beneficial to our team and brand. They have provided amazing creative and business development support to our team. R/GA is one of the most well-connected companies in the world of sports media, branding, and overall partnerships, and we have extracted serious value from these connections and services. They have definitely helped “accelerate’ our core competencies in many ways.
What was your favorite part about being in LA?
Connecting with extremely intelligent and creative people within the sports media landscape. Great weather to decompress on the weekends doesn’t hurt
What’s the one thing about your company/progress that you’d like to announce to the world?
Over the next week, we will be releasing the first of our real-time predictions tools for the NFL. This is an in-game experience (hosted on our site at swishanalytics.com) that delivers accurate predictions throughout the course of a game. For any given play, we will project the win probability for each team, expected points for the current drive, predictions for the three primary bet types – money line, spread, and point totals – along with real-time fantasy updates across the major DFS platforms. This will serve as the ultimate second-screen experience for bettors and fantasy players to make smarter in-game wagers, track their fantasy teams, and follow games from a cutting-edge predictive perspective.