In an entertainment landscape hungry for innovation, the gaming industry continues to push boundaries by blending storytelling with interactive experiences that engage players on deeper levels. The fusion of artificial intelligence with gaming has opened new frontiers, enabling personalized experiences that evolve with each player’s unique style and preferences. Wolf Games transforms this space with its groundbreaking AI engine that powers generative cinematic games tailored to individual players on desktop and mobile devices daily. Their proprietary technology creates richly detailed, responsive worlds in real-time that shape themselves around player choices, effectively dissolving traditional boundaries between gameplay and storytelling. The company’s first game, Public Eye, offers a riveting daily race to solve murder cases set three years in the future, allowing players to compete globally to be the fastest and most accurate detective.
LATechWatch sat down with Wolf Games Cofounder and CCO Elliot Wolf and Cofounder and CEO Andrew Adashek to learn more about the business, future plans, and innovative approach to generative gaming.
Who were your investors and how much did you raise?
Wolf Games has raised $4M to date in seed funding. Our seed investors included television producer Dick Wolf, music industry legend Jimmy Iovine, and Main Street Advisors’ Paul Wachter.
Tell us about your product or service.
Wolf Games is a generative gaming startup that develops interactive, cinematic games that are uniquely tailored and delivered to each player on their desktop or mobile device daily.
At the heart of the company is our groundbreaking AI engine that revolutionizes daily casual gaming by generating richly detailed, responsive worlds in real-time. The technology shapes itself around player choices, dissolving traditional boundaries between daily gameplay and great storytelling for a deeply engaging and personalized experience.
The startup’s first game is Public Eye, a riveting daily race to solve murder cases set three years in the future.
What inspired the start of Wolf Games?
We founded Wolf Games because we saw a seismic shift in technology—especially AI—unlocking entirely new ways for storytellers to engage and delight fans. This isn’t just about speeding up content production; it’s about creating immersive experiences that fundamentally redefine how stories are told. We realized we could build living, interactive universes that fans can explore, participate in, and shape in real-time—something only made possible by these technological advancements. We believe this marks the dawn of a new era of fandom, where audiences go beyond watching a story to truly experiencing it.
How is it different?
Our approach is to make games that are tailored and hyper relevant to each individual player, providing them with endless playable stories that can be built and made interactive almost instantaneously. Our platform is fully dynamic, meaning every line of code, every pixel is constantly updating based on how players are engaging with our games. This means that everyday someone comes back and visits us again, we are delivering something more personalized to them. This is not something that we could have accomplished even a few years ago.
We built our own back-end to do this because, once we got to work, we discovered nothing off-the-shelf works to deliver the level of intricacy, interactivity, and realism that has been our quality standard from day one.
What market are you targeting and how big is it?
Community-building is core to our vision. Creating and growing a community – and building a game that’s fun and delightful for them – is mission-critical for us. We are targeting mobile gamers, true crime enthusiasts, and audiences who love mysteries. Our daily games are designed for those who love problem-solving but can’t always commit to unlimited game play every day.
Fans of crime based entertainment across media and gaming alone is a $20B TAM, but we have visions of moving across genres and formats so we can provide experiences tailored for the stories each user loves.
What’s your business model?
Public Eye is free to download and play. We want to make sure that there’s a new case everyday for people to come and engage with – a free version of a crime case that you can be in a race to solve and really dig in. This is our freemium model. However, we’re also exploring different avenues and will eventually have more premium options – maybe that means you can have deeper explorations on certain characters, or you can get your detective badge using in-app purchases. We want to find the places where people feel really good about purchasing things.
How are you preparing for a potential economic slowdown?
At this stage, we’re always careful with how we spend our resources—regardless of what might be happening in the broader economy. Our focus is on delivering a high-quality, genuinely fun experience that people will want to come back to. The freemium model ensures that anyone can access our product, and in more challenging times, that accessibility can be a real advantage for us.
What was the funding process like?
There are a lot of variables that go into a successful funding process, but arguably the most important is to find investors that share your vision of the future. That requires a lot of meaningful, in-depth conversations, being crystal clear about your vision, understanding what makes a good investment, and a whole host of other variables that have to fit 10 out of 10 to make a match. This is particularly important when you are trying to deliver something that is not just a skeuomorphic version of something already in the market, but comes with a new vision of what is possible. Lucky for us, our investors have been visionaries their whole careers and were onboard and huge supporters from the earliest discussions.
What are the biggest challenges that you faced while raising capital?
When you eat, sleep and breathe your company everyday, it can be disorienting trying to tell a high-level story that fits into the sometimes speed-dating-like situation that is a fund raising call. You have to constantly remember to “write a shorter letter,” and not worry if you make a mistake or two during the pitch. Most importantly perhaps is that fundraising takes a huge amount of focus when all you want to be doing is building your company.
What factors about your business led your investors to write the check?
We are building Wolf Games with entrepreneurial spirit. We’re investing in building proprietary technology that creates inventive, front-end experience for gamers, and full back-end stack that enables us to control every element, from narrative to visuals. We believe that in the long term, there is no technology moat in AI, but there is a brand moat, and data-network effects for those companies that can get the flywheels moving first. We have an unfair advantage with our long history in activating massive audiences, and building frontier technology at scale.
We’ve had many interesting conversations with institutional VCs and strategic investors that open the doors to future IP. We want to develop long-term relationships with partners in tech, gaming and entertainment.
What are the milestones you plan to achieve in the next six months?
This summer, we will launch our first game, Public Eye. Set in the near future where local police departments have enlisted the public to help solve murder investigations, the game delivers gripping, immersive daily cases that are solved through analyzing and deciphering critical evidence and interviews.
We’re also hiring new team members to help us launch Public Eye. We plan to expand the team as Public Eye’s popularity grows.
What advice can you offer companies in Los Angeles that do not have a fresh injection of capital in the bank?
Ask yourself what is the smallest example of our vision that we can build right now and show the world? There are so many tools out there, and if you can have just enough to illuminate the path forward, you will be surprised at how many people out there will want to come along on the journey. I would also say, rejection is free and limitless. Don’t care about what someone who only sees you as a line on a spreadsheet thinks, seek out other builders and you will most likely find encouragement, maybe not for your exact vision, but for the strength to keep going.
Where do you see the company going now in the near term?
Our priority is making this the most irresistible crime-solving daily game, blowing people’s minds with realistic, immersive gaming experiences. Our users and our team are the most important components to our success.
Our vision is to become the destination for interactive, cinematic games that get better the more you play them. With storytelling at our core and an adventurous spirit, driven by endless tech curiosity. We are constantly inspired to create new gaming experiences but we’re focusing on launching Public Eye for now.
What is your favorite spring destination in and around LA?
Locally, definitely Echo Park Lake. It’s the perfect place for a quick walk after a long day of meetings.
