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Strategic - A lot of digital marketers drive potential customers away because of a bad landing page. I should know; in my 15 years as president of a full-service digital marketing agency, “why won’t my web page convert?” is, without a...
LA Tech Week in Review - With so much going on in the thriving LA tech and startup ecosystem, it is easy to miss some of the news in the space. We keep you abreast of a few of things that you may have missed in LA Tech news this week including the...
Advice - I hate to be the bearer of bad news, but it will not be possible to clone yourself during your lifetime. Major bummer, right? That means that uttering, “If only there were two of me, I could get this done so much faster!” under...
Lifestyle - The old proverb, “Show me your friends and I’ll tell you who you are,” translates into surrounding yourself with the right people.As a startup founder, surrounding yourself with like-minded entrepreneurs can have a major...
Strategic - The most powerful way to grow your business and your career these days is to become a visible influencer in your domain. People follow influencers on social media to find out what they buy, who they vote for, and which social causes...
Lifestyle - “Time is money.”That tired old adage was used almost exclusively by the Wall Street fat cats of yesteryear, or your father when he was trying to teach you a valuable life lesson.Here’s the thing, though. Time is free,...
Strategic - Behind every great leader is a great mentor — someone who inspires, demonstrates greatness,...
Business - No accountant likes the month-end-close, and while many attempts have been made to address this pain point, no one is helping you close faster and more reliably than FloQast. FloQast, the SaaS providers made for accountants and...
Strategic - When I started my business, I focused on the U.S. market. But as I networked with people and made connections, I kept hearing about...
Advice - During a recent episode of Fashion Is Your Business, with Nora Levinson and Soyoung Park of Caeden, Pavan asked Nora to walk through the process of getting their headphones and/or their bracelet manufactured. Despite advances in...
Advice - Based on my own experience as a startup investor, and feedback from like-minded friends, we all get pitches for at least ten startup ideas for every one new business plan. New business founders need to remember that investors fund...
Tech - Until recently, projected impressions were one of the best methods for measuring brand awareness on Twitter.Projected impressions on Twitter are a simple function of how many posts you make times the number of followers you have....
Angel/Seed - No one wants a dispute to end up in court –  it's expensive and time consuming but sometimes people just feel that it’s necessary. So where do you turn to resolve a disagreement without going to court? FairClaims provides the...
AI - No offense to the Red Hot Chili Peppers, but just because I listen to alternative music and “people like me who listen to alt music” enjoy hearing the Peppers, it does not mean that I want to hear them. I am not “people like...
Strategic - Focus. Accountability. Agility.If you’re rolling your eyes at those buzzwords, I had the same initial reaction — that is, until we implemented the methodology I’m about to outline below at my company, Ceros. Since following...
Lifestyle - I’m desperate for people to start defining their hopes, dreams, wants, and needs on their terms, not on what I say. I don’t care if you want to hustle 18 hours a day. I really don’t. I don’t care if you want to buy the New...
Strategic - Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. According...

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