Affinity
Founded by Abigail Holtz (Google) and Chad Remesch, Affinity’s technology connects retailers more deeply with their customers by creating a dialogue with their shoppers. Consumers take a style quiz and based on this information, retailers are able to deliver cross-platform personalized recommendations via email, SMS, and the web. Customizing the experience results in higher retention and increased spend (5-10%) per shopper. Holtz found XRC an invaluable piece in the journey of building Affinity, explaining, “XRC is deeply connected to the retail industry and has been instrumental in getting Affinity in front of many top retail companies.”
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