In the balmy summer of 1995, an American entrepreneur who had just quit his job on Wall Street wrote a list of items he thought it would be possible to sell on the internet. It wasn’t long. He eventually came up with five contenders before narrowing it down to one – books. The entrepreneur’s name was Jeff Bezos and the company he incorporated that year was Amazon.
We have been interested in XR for Health for some time. This year, however, we think the time has come for these technologies to take a great step forward. In the past, we viewed it purely through the lens of other areas of science. Now, in 2020, XR for Health is officially an independent focus area for us.
The true power of VR and AR can be seen in the automotive industry as the power of these technologies can be truly harnessed in meaningful visual applications. RelayCars is the LA startup that uses VR and AR to innovate the car shopping experience. Long gone is the need for thick, glossy brochures that end up […]
I’ve been going to CES with my dad for the last 10 years, seeing almost every gadget, gizmo and widget before they came mainstream. Wearables, VR and AR really only started to garner traction and attention a few years back and while it’s come a long way since, it still has a long way to […]
Peter Minuit is credited with spearheading the purchase of the island of Manhattan for the Dutch from the Native Americans in 1626 in exchange for 60 guilders. Accounting for inflation, that price equates to $967 in today’s dollars. An incredible deal in a city where real estate is changing hands at an average of $1868 […]
We think augmented reality, virtual reality, and mixed reality (AR, VR, and XR) experiences that blend the digital and physical worlds have enormous potential across a wide range of use cases in both corporate and consumer settings. However, the current picture for AR/VR/XR is murky. We feel it is still early for AR/VR/XR as a […]
Humans, like computers, are both hardware and software. Human hardware consists of cells, bones, blood, all the physical stuff that comprises our bodies and their many systems. Human software is psychology, mood – the world of our mind and emotions, as opposed to simply our brains. In terms of technology, humans-as-hardware solutions include advances in […]
This is one of the most exciting times to be part of marketing. New technologies are changing how we approach our target audiences and existing customers. While challenging to a certain extent in terms of understanding what this technology is capable of doing for our marketing objectives (with many technologies still evolving), there are many […]
New advancements in AR and VR are revolutionizing entertainment, but as consumers we need to ask ourselves if we are willing to invest thousands in a new AR headset only to have it become obsolete a few weeks later when something new is introduced. If the answer is no, then you need a more viable […]
It’s rare when top filmmakers, game developers, and creative story tellers come together to produce top quality content. The Rogue Initiative, a content production studio where entertainment experts converge to create the most immersive VR and digital media experiences, is one such place that is changing the status quo of entertainment. The company is composed […]
While at CES, representing my company 12 Labs, I noticed two very clear patterns. The first: The virtual/augmented reality economy is going to be as big as the app economy, if not larger.