When creating a website for your business, you want to ensure it’s an accurate representation of your company. In today’s digital world, the initial impression you give to future clients is likely coming from your site. It’s important to make sure that you’re putting your best virtual foot forward. After years of working in web […]
Design
7 Things Every Successful E-Commerce Landing Page Has
A landing page is the online equivalent of a storefront in the physical world. It’s the consumer’s first impression of your business, and you have about seven seconds to grab the average web user’s attention before they navigate elsewhere. It’s imperative that you provide an experience that is inviting and intuitive to the user since any amount of frustration […]
15 Skills You Need to Be a Successful Designer
Web designers (and related jobs like visual designer, user interface designer, and user experience designer) create the designs for the websites and web apps that we all use on a daily basis. Whether it’s the website for your favorite local restaurant or a huge site like Facebook, a designer decided how the site looks. On […]
This LA Startup is Bringing Interior Design To the Masses Fueled with Technology
When it comes to furniture and home décor, we often have trouble visualizing what a couch or vase will look like in our home. Yet we know what the room looks like and we also know what the item looks like; albeit independently. Enter Hutch (formerly HOMEE), a mobile interior design platform that lets you upload […]
Why Every Entrepreneur Should Have a Design-Centered Mindset
Creativity is essential no matter what industry your business is in. As the CEO and founder of an interactive content marketing platform that provides a beautiful and powerful digital design studio to users, I feel that I can safely state that most people don’t really get what “design” means. My team and I run into […]
How Important Is a Logo to Your Business?
I always get bombarded with questions whenever a big company changes its logo, especially in the tech space. I’ve gotten questions about Medium, Uber, and now it’s about Instagram. I usually don’t even respond because I don’t have a lot of emotion for the question. I can understand why people like to talk about it. […]
This LA Startup Raised $4.4M to Data Visualization Forever
Data is often uninteresting and a pain to sort through in order to get the actionable insights. While there are data visualization platforms that make this process easier, Virtualitics brings a whole new dimension to data analysis. With their VR and AR software, you can experience your data in the most engaging way possible. With […]
Visual Design vs. Graphic Design: What’s the Difference?
Graphic designer. Visual designer. User interface (UI) designer. User experience (UX) designer. Web designer. How many different designer job titles are there? And are they all just fancy names for the same thing? If you’ve heard these terms thrown around, you might be confused about what they all mean. And more importantly, you might be […]
The Lean UX Design Method That Will Make a Real Difference
When developing IT products, problem solving is often the top motivation. Developers identify a problem and provide a solution. Unfortunately, without considering the user experience during the design phase, finished products often fail. Look at what happened with the iPod versus the Microsoft equivalent, Zune. One outsold the competition by more than 18,000 percent. Both […]
Designing for Unconscious Bias
Our judgements and assessments of others are often inaccurate. This is because people tend to weigh their judgements heavily toward more recent and memorable information. Memorable events also tend to be more magnified as they are linked to emotional reactions. As humans, we are subject to illusions resulting from conscious and unconscious bias. If we […]
Does Your Mobile Home Page Drive Visitors Away?
Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly foster FUD (fear, uncertainty and doubt) about your mobile experience. Karmaloop’s (old) mobile […]