ettitude is a sustainable lifestyle brand offering home essentials that are soft on your skin and gentle on our planet using its proprietary CleanBamboo fabric. Cofounders Phoebe Yu and Kat Dey share their experience on raising capital in the midst of the pandemic, the company’s future plans, and direct-to-consumer offering.
Techs and the City
“I’ve been circling around this idea for quite some time because I’ve wanted to play the games we’ll be making but couldn’t find them in the current market. I’ve always designed products for myself first and foremost, which allows me to deeply connect with what the end-user really wants, since the end-user is me!”
Highly regarded author, Joan Didion, is praised for her reflective writing style, and one of her famous quotes, “Life changes fast. Life changes in an instant” is the best way to begin explaining the purpose of TANAB – the digital publication for women 25-35 who want to understand the “whys” and “hows” of the stage of […]
Near the end of World War II, Adm. William “Bull” Halsey of the famed Third Fleet steered directly into a typhoon, losing 790 crewmen and 146 aircraft in the Pacific. Dr. Eric Daimler, formerly an innovation fellow with the Obama White House, shared this story with me in 2017 as an illustration of the importance of trusting data. It […]
I often think about how my mother raised me to become the person I am today. Not only was she a single parent, she was also an immigrant new to the country. Through her drive and dedication, my mother had the biggest impact on how I chose to spend my time. From a young age, […]
Despite a move towards personalization in almost everything in our lives, the vitamin industry has traditionally offered a few generic solutions that often do not address the needs of women. Operating in a highly competitive market, most vitamin companies are also unable to clearly distinguish themselves in the crowded pack with very little brand affinity. […]
Throughout my career, I’ve attended dozens of women’s networking events, including lunches, happy hour meet-and-greets and more. In a professional culture where women are routinely left out of March Madness pools and are also denied the same choice of employment as men or a seat at the Vice President’s table, women-only networking groups have often […]
Learn how to set the tone for how sales team should interact with one another to prevent the typical bro culture all too often found.
In a male-dominated industry, playing the part isn’t always enough. When clients make embarrassing assumptions about your age or position in the company, here’s how to deal.
The business world is changing fast, nowhere more so than in the technology sector. Workers today need both the drive and the skills to keep pace in the changing landscape. That’s especially true for women in tech, a field which remains notoriously difficult for women to succeed in. Though the issue has received more attention […]