Customer lifetime value (CLV) is the single most important metric for understanding your customers and their behavior. Without a solid understanding of it, it becomes nearly impossible to understand your marketing efforts and predict profitability. Retina is leveraging AI and data analytics to understand CLV before a customer makes a purchase for high-growth consumer companies. According to its data, the customer intelligence platform is able to lift CLV by 44%, generating 8x more return on ad spend while improving marketing efficiency by 30%. Presently, the platform is focused on companies that are doing ~$10M in revenue but plans to roll out its offering to mid-sized businesses is in the works. The level of specialized data that Retina is able to provide has traditionally been reserved for large companies with entire in-house data teams. LA TechWatch caught up with Cofounder and CEO Emad Hasan to learn more about the company’s mission to democratize the access to data that drives high-value sales, future plans, the LA Tech ecosystem, and much, much more.
Launched in LA
For independent musicians, finding and securing a venue for your next performance is difficult and time-consuming, and there is no guarantee that you’ll leave at the end of the night with a pocket of cash. FanFlex is the do-it-yourself booking platform that allows venues to list their space and availability dates, allowing musicians to easily book venues and sell tickets directly to fans through the FanFlex platform. The two-sided marketplace lets venues shift their focus from selling tickets to maximizing food and beverage revenue, while the musician controls the ticket sales. LA TechWatch caught up with Cofounder Erik Nelson to learn more about FanFlex and how his background in the entertainment industry served as the genesis for the platform.
Latinos are one of the fastest-growing demographic groups in the United States, representing approximately 20% of the US population. However, 50% of Latinos are underbanked. SUMA Wealth is the fintech platform designed specifically for the Latino community to engage, educate, and empower young millennial/ Gen Z Latinos to manage their finances and take control of their financial futures. LA TechWatch caught up with CEO and Cofounder Beatríz Acevedo to learn more about the importance of financial inclusion for Latinos, the company’s goal to help create generational wealth, and future plans.
“Teachers who build math and language games are our best experts in curriculum, but they don’t fully understand how children play. Developers who build games don’t understand how children learn. We wanted to combine these worlds of learning and play in a powerful new way that can transform the learning experience for kids around the world.” LA TechWatch caught up with CEO and Cofounder Bill Kara to learn more about Math Games, how the shift to online learning has impacted demand, and the company’s future plans.
Raising capital for a startup is hard and can be grueling. Drawing inspiration from MailChimp and Airbnb, two companies that took an unconventional approach to initial funding, Michael Fisher, CEO and Cofounder of HireHuman, a video recruitment platform for customer service, launched Ballot Bevs, a collection of limited-edition, election-themed coffee and tea boxes to drive revenue to bootstrap HireHuman. Fisher shares more about the imminent launch of HireHuman, Ballot Bev’s impressive traction heading into the election, and the motivation behind delaying institutional funding.
Jason Cohen, an ex-New Yorker sold his previous business, a performance-based marketing agency, and linked up with his cofounder, who had also recently sold his business. The duo launched Centerfield to bring technology-focused solutions to performance-based marketing. The company now automates end-to-end customer acquisition for brands, powering over 2M individual sales per year. Cohen shares some more insight into the state of acquisition and marketing, the company’s future plans, and impressive traction.
The aerospace, defense, and automobile industries have long been reliant on obsolete processes for hardware design and manufacturing that do not harness technology. First Resonance, launched by former SpaceX engineers, is the modern manufacturing intelligence platform that allows next-gen hardware companies to innovate, iterate, and get products to market faster with unprecedented real-time visibility into production status. Replacing spreadsheets, documents, and costly legacy manufacturing processes, First Resonance’s ion Factory Operating System leverages data science, API integration, and machine learning to provides flexibility and collaboration between knowledge teams in established manufacturing workflows. LA TechWatch caught up with CEO and Cofounder Karan Talati to learn more about First Resonance, its impact on manufacturing, how its platform built with engineers and technicians in mind, and the company’s future plans as its emerges out of stealth.
Most have fallen into the trap of endlessly scrolling through Netflix’s immense library to find something to watch. The disproportionate time that people spend finding a series versus actually viewing has given rise to a new category of watchlist apps. Bingie is the entertainment recommendation app that taps into personal networks to help find relevant content. Bingie puts an emphasis on content suggestions from friends and family to create a highly-personalized interface where users can discuss, discover, and debate the merits of shows and movies. The platform works across the major streaming services including Netflix, Disney+, Amazon Prime Video, and Hulu. Cofounder Matt Knox shares more about launching the company during the pandemic, the company’s future plans, and differentiators.
The world’s first drop-in meditation studio, Unplug Meditation, is on a mission to create a global movement to de-stress people’s lives. Unplug Meditation has two locations in Santa Monica and another West Hollywood. In response to the pandemic, the company went digital seemingly overnight. Founder and CEO Suze Yalof Schwartz walks us through what inspired her to transition from a successful career in fashion as the Executive Fashion Editor At Large for Glamour to founding Unplug in 2014, the company’s future plans, and response to COVID.
Financing education is a problem with coasts soaring and this problem is compounded upon graduation when many do not have any significant credit history, with the only reference being a ballooning student loan. Hatch Credit allows users to build a credit score through non-traditional data points such as subscriptions. Hatch Credit’s Director of Public Relations, Shamara Carney, reveals more about Hatch and how this company is making the financial system more inclusive.
Street art has always been a part of cities, but social media has given street art, specifically murals, a completely new dimension of exposure. Downtown districts, brands, and property owners all understand the powerful link between murals and foot traffic. Beautify has built a three-sided marketplace that connects property owners, brands, and artists. Beautify handles […]