When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distributing public (and internal) communications. However, those things […]
Advice
Effective Collaboration is a Necessity, Not an Accessory
Your role is to get people around you to creatively and intelligently think together. That’s the essence of effective collaboration.
One and Not Done: How Success and Failure in My First Startup Drove Me to Another
Maybe we “one-and-not-done’ers” are crazy to be willing to start a business again and again. We know it will be hard, if not seemingly impossible, and there will be times when we will be overwhelmed with frustration. In spite of that, we know the journey is worth it. Each time we get the nerve to start a new business, we have opportunities to iterate and optimize the entrepreneurial process. On your next entrepreneurial adventure, be sure to generate corporate values, face brutal facts, know where the dough goes, be authentic, and never quit.
4 Tips for Holding Better One-on-One Meetings With Your Employees
Holding one-on-ones is a fundamental strategy to developing a successful and engaged team. The best one-on-one meetings center around the growth of the employee, not the completion of their tasks.
How To Take Your Business Idea From Dream To Reality
In my role as a new business advisor and occasional investor, I hear lots of people talking about their dreams of “someday” starting and running a new venture. They can talk with passion about their innovative new idea, and ask lots of questions, but never seem to really get started. The challenge we all have […]
7 Criteria to Help You Choose the Right Investor(s) for Your Startup
Whether it happens before the doors open, or after a few years of “bootstrapping” with founder money, every startup reaches the point where it needs outside capital to survive and/or grow. According to Fundable, fewer than 1 percent of startups receive funding from angel investors, and 0.05 percent from VC firms, it can be all […]
Want to Grow? Complete One Material Action Per Day!
All I can say to you entrepreneurs who are “floating in the wind” of poor time management is: unless you are doing at least one material thing each day to move your business forward, towards new revenue or profit heights, you are never going to grow your business as quickly as you could be.
Do You Know A Downer Who Is Killing Your Business?
Lies, Damned Lies, and Startup Legal Fees
Spend enough time working in startup ecosystems, and you’ll hear a whole spectrum of conflicting advice about startup legal fees and working with lawyers; some of it great, and some of it total nonsense.
10 Ways to Improvise, Thrive and Survive in a Startup
Draw on cognitive and social psychology as well as behavioral economics to show us how to think on our feet and approach business challenges with fresh eyes and mental agility.
The Rise Of Audio Branding
As voice gets more popular, audio branding is about to become significantly more important. Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer.