As someone who has been in the marketing industry for twenty years and a blogger since 2007, I know the importance of creating content that produces the highest impact on your bottom line. With over a billion sites on the internet today, it’s not about creating as much content as you can. Instead, it’s about […]
Very few companies can claim to have two top-100 apps in the app store; and even fewer have accomplished this as rapidly at this company. Introducing Mammoth Media, the creators of top ranking apps Yarn and Wishbone. The mobile-first company focuses on creating short form interactive content that is sweeping away audiences on a global […]
When most Major League players retire from baseball, they live out their retirement in relaxation…but for long time LA Dodger and 2 time All-Star Shawn Green, this is not the case. The former first round draft pick, after retiring, recognized a gap in the branding and content creation sphere and cofounded Greenfly. Greenfly provides a […]
Fake news is not new. It has been around since the invention of print some 500 years ago. It was used to sensationalize and inflame passions and prejudices, a trend that’s carried over into our current culture. Today, fake news is increasingly being combined with social media to peddle products with false claims and endorsements. […]
To the Tens, led by Paul Ahn, enables socially-shared content to be linked to actual products, so each visual story has a full breakdown of the products in it.
In 2001 my cofounder and I developed our first product, EasyBib.com, which saved students the anxiety of creating a bibliography by automatically formatting it for them. To get the word out, we started emailing reporters at local newspapers about “students helping students using technology.” The Chicago Tribune liked the angle. After they wrote about us, […]
Today, I take a look at the 5 companies that have raised the largest media startup funding rounds in Los Angeles in 2016 using some data from our friends at Crunchbase. In addition to dollar amount, I have included type of round, investors, and total dollar amount raised by the startup to further the analysis. It is […]
How well-articulated is your brand’s story?
Today I want to talk about how to write a blog. Not how to become a blogger, or how to use your blog get a kajillion hits to your site, or how to supplement your income by working from home 4 hours a week. This is for employees of companies like SMC, who regularly publish […]
It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value to consumers by creating helpful […]
Building companies at scale requires a number of digital presences. The larger your company and product line is the more of these digital touchpoints that your company will will need to maintain and manage over time and borders. Crownpeak has built their Digital Experience Management platform to centralize the many functions associated with multi-channel, multi-platform, and multi device […]