RYFF uses video game technology to introduce dynamic brand placement into film and TV broadcasts.
Content and Publishing
Twenty-two days into the new year and we have our first major LA Tech acquisition of 2019. Live television streaming platform Pluto TV has been acquired by media giant Viacom for $340M in cash. “Since our launch less than five years ago, and particularly over the past year, Pluto TV has enjoyed explosive growth and […]
Content, and the marketing tools and analytics that support its business models was one of our earliest areas of investment focus. That seemed natural. We had domain expertise, great contacts, and strong reputations. But, perversely, our deep involvement actually led to quick, radical shifts in our views here.
Mastering content creation and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys with as much value as possible, I’m going to help speed up that process and show you how I do it on a daily basis for my personal brand. Shared […]
Inject personality to make your content practically share itself. Facebook users share billions of pieces of content every single day. So why does it feel like no matter how much you create, nobody is sharing yours? The New York Times Consumer Insight Group recently released the results of a study into how people choose the things they share online. […]