Content, and the marketing tools and analytics that support its business models was one of our earliest areas of investment focus. That seemed natural. We had domain expertise, great contacts, and strong reputations. But, perversely, our deep involvement actually led to quick, radical shifts in our views here.
Mastering content creation and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys with as much value as possible, I’m going to help speed up that process and show you how I do it on a daily basis for my personal brand. Shared […]
Inject personality to make your content practically share itself. Facebook users share billions of pieces of content every single day. So why does it feel like no matter how much you create, nobody is sharing yours? The New York Times Consumer Insight Group recently released the results of a study into how people choose the things they share online. […]