Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.
Today, we are in a subscription box craze with hundreds of “of-the-month clubs” providing a regular supply of everything from beauty supplies to socks. I, myself, am in the subscription e-commerce business. My company, Carnivore Club, is a monthly subscription service for cured, artisan meats. I’ve learned that, just like with any other industry, you […]
When the chips are down and your business isn’t moving inventory, it can be incredibly frustrating and confusing. It’s tempting to look at flashy marketing efforts, gimmicks, “growth hacks” or other quick fixes and feel like your business isn’t harnessing the newest marketing tools available. Being the founder of a digital marketing agency with more 100 clients […]
Finding a bra with the proper support and coverage can be very difficult, time-consuming, and expensive, but Harper Wilde is changing that with its at-home try-on program. Customers choose up to three bras in any style, color, and size that are shipped directly to their homes, and customers only pay for what they keep, ensuring […]
Subscriptions have been around forever and increasing in popularity, especially in the Los Angeles market. OceanX is the subscription commerce technology platform that recognizes the lucrative potential behind brand management and subscription services. Specializing in business intelligence for brands and retailers that are looking to execute large-scale subscription programs, the company is an off-shoot of the […]
The lights are going out at malls across the United States with more than 20 major retail bankruptcies in 2017. As of today, store closures have skyrocketed to 7,000 doors throughout the nation, affecting such iconic brands as Toys R Us, Walgreens, Gap, Sam’s Club, The Children’s Place, Hallmark, Stride Ride, Aeropostale, Wet Seal, The […]