Jason Cohen, an ex-New Yorker sold his previous business, a performance-based marketing agency, and linked up with his cofounder, who had also recently sold his business. The duo launched Centerfield to bring technology-focused solutions to performance-based marketing. The company now automates end-to-end customer acquisition for brands, powering over 2M individual sales per year. Cohen shares some more insight into the state of acquisition and marketing, the company’s future plans, and impressive traction.
Advertising
Are Influencers the New Editors in Chief?
Influencer marketing is one of the most misunderstood concepts in business.
All Search Engine Traffic is Not Created Equal
You constantly need to be relearning the new best practices and resetting your campaigns to truly have a maximum return on your search engine marketing investment. Here are some actionable things you need to know about.
New Narratives and the Future of Storytelling
Think of books, radio, film, and television: audiences had no choice but to sit back and read, watch, or listen, with no role to play in the narrative, no opportunity to fully engage all the senses.
Then the Internet arrived—the first two-way mass medium in history—and with it, people suddenly had the ability to engage with content, to share it and give feedback. This ushered in the new wave of social media, where people could not only comment on and share content but also create their own.
Ad.net Enables Brands to Get New Customers Outside of the Traditional Search Ecosystem
Timing is everything! This founder launched the company in the early 2000s, sold it right before the ’08 economic recession hit, and then bought the company back in 2012.
The Intersection of Agency Life and Creativity in the Age of Automation
Does automation mean the death of creativity in agency jobs? It may just be the exact opposite and here’s why.
Stream of Consciousness: How Netflix and its Rivals Will Define Entertainment
Recently, Netflix had its first drop in US users in nearly a decade. The streaming giant’s subscriber base fell by 130,000 in the US– the first drop since 2011 according to the Wall Street Journal. Netflix has always been an expert at playing the long game (remember when they used to ship you DVDs?), but […]
How to Supercharge Your Marketing with Humor
I believe humor can change the world, enabling someone to take some time out of their busy day to focus on what you’re saying. Now imagine that someone being a potential customer. In business, the goal is not only to make a profit but to connect with your patrons. Infusing humor into your marketing strategy […]