Abraham Maslow (1908-1970) was an American psychologist who left behind a legacy that can be applied to today’s marketing industries. Maslow’s theory suggests that there are 5 levels of needs: physiological, safety, love and belonging, esteem and self-actualization. We must fulfill each need before reaching the next. As a marketer and technology enthusiast, my job is to […]
Advertising
Your Practical Brand Marketing Strategy
When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distributing public (and internal) communications. However, those things […]
The Rise Of Audio Branding
As voice gets more popular, audio branding is about to become significantly more important. Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer.
Why Super Bowl Commercials Should Cost More Than They Do
Super Bowl commercials are incredibly underpriced – even at a $5 million+ price tag, they should cost way more than they do in 2019. If you told me that you have $25 million and you wanted to sell some stuff, I would look at Super Bowl commercials first — then I would look at Facebook, Instagram, and […]
Effective Facebook Advertising Strategies for 2019
Businesses need to adapt their mindset to the “new world” of marketing starting with understanding effective Facebook advertising strategies.
4 Retargeting Tactics to Help Startups Reengage With Their Missed Opportunities
Retargeting can be intimidating because it’s far from a “set it and forget it” venture. It requires constant testing to ensure profitability. But you can devise a strategy to maximize your efforts by focusing on using retargeting to win new customers, prioritizing segmentation, not going overboard, and incentivizing consumers with promotions and discounts. By using these strategies, your startup could find its power in transforming missed opportunities into new ventures.
Top 5 Media Buys for First-Time Marketers
Getting the word out about your startup business is always a challenge, but at least there are a handful of techniques you can focus on to jump start your early marketing efforts, all of which are available on a cost-effective basis.
Marketing Attribution: What is it and Why it Matters
The best marketers turn to marketing attribution tools to help optimize marketing within every sub-channel of their business. Let me explain.
This LA Startup Just Raised $500K to Bring a Seamless E-commerce Experience While You View Videos Online
Traditional ads are annoying and pushy and as consumers are getting smarter, they are increasingly opting out, leaving companies to find new ways to engage customers. That’s where RANDIAN comes in. Its patented platform makes shows and videos interactive by enabling viewers to directly purchase goods that they see in the show by hover over […]
How to Identify If You’re Ready for a Rebrand
If there’s one thing that running a branding firm has made me appreciate, it’s the ever-changing nature of the marketplace. Whether you sell lattes to hipsters out of a repurposed Airstream or data analytics to Fortune 100 executives on Wall Street, there is one immutable truth about modern day business: Every company has to rebrand […]
Virtual Influencers Lead to Virtual Inauthenticity
A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are CGI-created influencers who are designed to portray ideal lifestyles—with Vogue dubbing one of the first virtual influencers, @lilmiquela, as the Fictional It Girl. A recent BBC article […]