Customer lifetime value (CLV) is the single most important metric for understanding your customers and their behavior. Without a solid understanding of it, it becomes nearly impossible to understand your marketing efforts and predict profitability. Retina is leveraging AI and data analytics to understand CLV before a customer makes a purchase for high-growth consumer companies. According to its data, the customer intelligence platform is able to lift CLV by 44%, generating 8x more return on ad spend while improving marketing efficiency by 30%. Presently, the platform is focused on companies that are doing ~$10M in revenue but plans to roll out its offering to mid-sized businesses is in the works. The level of specialized data that Retina is able to provide has traditionally been reserved for large companies with entire in-house data teams. LA TechWatch caught up with Cofounder and CEO Emad Hasan to learn more about the company’s mission to democratize the access to data that drives high-value sales, future plans, the LA Tech ecosystem, and much, much more.
The sharing economy is making the concept of ownership obsolete for many categories. Rachelle Snyder and her cofounder had to go through the difficult process of deciding which of their belongings to take with them during a cross country move and their outdoor gear just couldn’t be accommodated. The experience of trying to obtain gear once in LA led to the foundation for launching Arrive Outdoors, the rental company for premium, outdoor equipment that can deliver an assortment of outdoor gear straight to a consumer’s door. Rachelle shares some insight about how the company makes the exploration of the outdoors more accessible and the company’s recent seed funding round from investors that include Freestyle Capital Science Inc., AVG Basecamp Fund, Corigin Ventures, Pine5 Ventures, and James Reinhart and John Voris.
The most common mistake brands make is believing that running an online store simply equals having an e-commerce platform. However, successful brands know that building, operating, and scaling a direct-to-consumer channel requires so much more than that. Multiple departments need to align with the right infrastructure, expertise, tools, and operations – something that, traditionally, retailers were bringing to the table, not brands. Scalefast is the all-in-one e-commerce solution that enables brands to launch, manage, and maintain their own direct-to-consumer platform. CEO Nicolas Stehle walks us through the company’s inspiration, traction, and funding round from investors that include FJ Labs, Xplorer Capital, Benhamou Global Ventures, Stereo Capital, and Adara Ventures
With COVID-19 spreading rapidly throughout the nation, summer travel plans have been halted and people are planning to spend more time at home and in their backyards. The demand for outdoor furniture, grills, and patio heaters is surging. Outer is an innovative direct-to-consumer outdoor furniture brand that’s meeting this demand. CEO and Cofounder Jiake Liu walks us through how the brand is adapting to the pandemic, the company’s plan to expand its line, and latest funding round from prominent LA investors and operators that include Mucker Capital, Wavemaker, George Ruan, Eddy Lu, Nick Green, Ariel Kaye, and Mark Geller.
Cake, a direct-to-consumer startup, is taking on the sexual wellness product. Its first product, a line of lubricants, is available for delivery straight to your door, eliminating the awkwardness of visiting the drug store to get confusing, outdated, and intimidating products that in no way are designed for modern sexuality. CEO and Cofounder Hunter Morris shares more on the company’s inspiration, future plans, and recent funding round from investors that include Brand Foundry Ventures, Finn Capital, and several notable angels.
ettitude is a sustainable lifestyle brand offering home essentials that are soft on your skin and gentle on our planet using its proprietary CleanBamboo fabric. Cofounders Phoebe Yu and Kat Dey share their experience on raising capital in the midst of the pandemic, the company’s future plans, and direct-to-consumer offering.
In the midst of the pandemic, Tapcart is enabling Shopify merchants to have native, sophisticated mobile apps without writing code. CEO and Founder Eric Netsch shares more on how Tapcart is empowering retailers, the company’s growth, future plans, and recent funding from Greycroft, Amplify LA, and Signal Fire.
Doting pet parents are increasingly becoming the norm and this year alone spending in the pet care industry is estimated to exceed $75B. Pet owners want the best for their pets and Jinx is the DTC pet wellness brand that wants your dog to be eating a balanced and wholesome diet. All of Jinx’s kibble is […]
That’s $235 per monthly active user (MAU)…
We’ve entered an era of mass customization when it comes to virtually everything but what happens when it comes to your nutrition. Enter Buddy Nutrition, the LA startup that offers a transparent and accessible option for personalized nutrition. The company’s first product is a daily wellness shot that is custom manufactured based on an AI-powered analysis of […]
Smartphone, delivery apps have drastically impacted the restaurant industry; according to a survey of 1,500 consumers, 44% of people ages 18-34 are ordering delivery. If restaurants want to maximize profits from delivery, they have to be accessible on every delivery app, which often translates to chaos in the kitchen. Ordermark is the online ordering management […]