Customer acquisition, lifetime value, and customer attrition (churn) are some of the main metrics that need to be managed closely for any growing business. Churn is one of the critical metrics that closely impacts the others from lifetime value, growth rate, virality, and CAC payback. In fact, 80% of a company’s revenue comes from existing customers. A small increase in retention can have an oversized impact on profitability. Involve.ai is a customer intelligence platform that leverages a company’s existing data points to build detailed profiles to determine which customers are most likely to churn, allowing teams to triage the relationship before it’s too late. Customer success teams are often manually going through disparate records across internal and external tools to do this work, neglecting revenue enhancement opportunities; Involve’s platform automates this laborious process with AI with a reported 94% accuracy in predicting churn. The business is born from an internal tool built at the founding team’s previous startup; the team recognized that this tool had widespread adaptability as a stand-alone product. LA TechWatch caught up with Involve.ai CEO Gaurav Bhattacharya to learn more about the Aha moment, the company’s strategic plans, recent round of funding from investors that include Sapphire Ventures, Bonfire Ventures, Greycroft, Launch Capital, BDMI, GTM Fund, Fenwick, Gokul Rajaram, Stanford University, and Michael Whitmire.
Esports revenues are expected to exceed a billion dollars per year for the first time and expected to increase rapidly as the industry continues to attract players, teams, and fans at an explosive pace. Competitive video gaming is a serious business with lucrative rewards for those that are the most skilled. Seeking a way to finetune their gaming skills, Amine Issa and his cofounders founded Mobalytics, the gaming analytics platform for competitive gamers to master their trade through player development, strategy, and tracking. Issa shares some insight on the state of the esports industry, the company’s future plans, and recent round of funding from investors that include HP Tech Ventures, General Catalyst, GGV Capital, RRE Ventures, Axiomatic, and T1 Esports.
While WeWork made headlines this year for its irresponsible, rapid growth, Pepper Financial has built a financial analytics company that helps digital companies grow responsibly. DTC and app-based businesses face uncertainty about speculative customer lifetime value and customer acquisition cost, but through Pepper’s platform, businesses can project these costs and allocate money where it matters, […]
Apps that mysteriously crash is annoying for users and even more so for the software engineers that built the app that are often flying blind in the app ecosystem. Existing mobile app architecture hasn’t readily provided the means to effectively track and understand the causes of app crashes and technical glitches. Replicating the user experience, […]
Gone are the days of posting something on social and capturing audience organically. Social media has become a science and as companies pour millions of dollars into marketing, an increasing percentage of that spend is going towards social. Clearly, social marketing cannot be an afterthought; in fact, the process to create a great, shareable targeted […]
Digital advertising spend is expected to be a $330B by 2021 globally according to Statista. As more and more money runs into the space, it’s important that brands and agencies have the right tools at their disposal to properly assess the effectiveness of these digital dollars. Enter Pathmatics, a marketing intelligence platform performs a number […]
As the amount of data we produce increases, we tend to think the solution is to go big…but if you ask this company they have a different answer – go fast. Introducing Fastdata.io, the company that uses real time stream processing to combine CPU with GPU software allowing you to process data thousands of times […]
Have you ever considered the work that goes into being a property manager? Between creating protocols, replacing old equipment, and advertising for lease renewals, there is a lot of moving parts and serious ramifications, if protocols are not followed. Enter Leonardo247, the performance management software that ensures that best practices are are adhered to throughout […]
It’s rare to come across a company that offers marketing insights in addition to generating fascinating and addictive content. Enter Ranker, the digital media company that lets you share your opinion about everything. With the data they receive, Ranker generates meaningful correlations across hundreds of crowdsourced lists, giving marketers the valuable information they need. For […]
When it comes to tracking customers, brick and mortar shops haven’t necessarily advanced with the advent of new technologies. Bridg’s platform is a solution that allows for companies to leverage their data and offerings to develop customer profiles for restaurant operators by integrating data from existing sources including POS systems and loyalty programs. Already helping industry leaders like […]
More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Yet, in my role as a small business advisor, I still see many founders and executives who see data and analytics primarily as a measurement device on current results, rather than using it […]