Apps that mysteriously crash is annoying for users and even more so for the software engineers that built the app that are often flying blind in the app ecosystem. Existing mobile app architecture hasn’t readily provided the means to effectively track and understand the causes of app crashes and technical glitches. Replicating the user experience, […]
Analytics
This is The LA Startup That Was Built to Engineer Brand Success on Social
Gone are the days of posting something on social and capturing audience organically. Social media has become a science and as companies pour millions of dollars into marketing, an increasing percentage of that spend is going towards social. Clearly, social marketing cannot be an afterthought; in fact, the process to create a great, shareable targeted […]
This LA Startup Just Raised $3M for its Marketing Intelligence Platform For Digital Ads
Digital advertising spend is expected to be a $330B by 2021 globally according to Statista. As more and more money runs into the space, it’s important that brands and agencies have the right tools at their disposal to properly assess the effectiveness of these digital dollars. Enter Pathmatics, a marketing intelligence platform performs a number […]
Fastdata.io Raises $5M to Increase Data Processing by 3 Orders of Magnitude
As the amount of data we produce increases, we tend to think the solution is to go big…but if you ask this company they have a different answer – go fast. Introducing Fastdata.io, the company that uses real time stream processing to combine CPU with GPU software allowing you to process data thousands of times […]
Thanks To This LA Startup, Performance Management Software Has Arrived
Have you ever considered the work that goes into being a property manager? Between creating protocols, replacing old equipment, and advertising for lease renewals, there is a lot of moving parts and serious ramifications, if protocols are not followed. Enter Leonardo247, the performance management software that ensures that best practices are are adhered to throughout […]
This LA Startup Wants Your Opinion…About Everything
It’s rare to come across a company that offers marketing insights in addition to generating fascinating and addictive content. Enter Ranker, the digital media company that lets you share your opinion about everything. With the data they receive, Ranker generates meaningful correlations across hundreds of crowdsourced lists, giving marketers the valuable information they need. For […]
This LA Startup Asks Why Should Retail Stores Not Be Able to Track Customers?
When it comes to tracking customers, brick and mortar shops haven’t necessarily advanced with the advent of new technologies. Bridg’s platform is a solution that allows for companies to leverage their data and offerings to develop customer profiles for restaurant operators by integrating data from existing sources including POS systems and loyalty programs. Already helping industry leaders like […]
7 Ways to Use Data and Analytics for Strategic Change
More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Yet, in my role as a small business advisor, I still see many founders and executives who see data and analytics primarily as a measurement device on current results, rather than using it […]
Why is Data the Medicine to Cure Modern Healthcare?
The world of healthcare analytics is vast and can encompass a wide range of data that has the incredible potential to tell stories about health and healthcare delivery: right from individual patients to entire populations. Having numbers and an easy-to-use visualization at hand gives providers and caregivers the power to not only look into the […]
This LA Startup Raised $7M to Track Valuable Data With Sensors
Sense360, founded by Eli Portnoy, is a sensor-intelligence company that helps restaurants and retailers behaviorally understand the entire customer journey.
10 Ways to Use Analytics to Supercharge Your Business
Traditional business-intelligence (and data-mining) software does a good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that tell you where to go next. This is a whole new world for small businesses seeking enterprise-application opportunities, as well social media trend challenges. According to Eric Siegel […]