While your smartphone may be doing an okay job at tracking your movement, it is not quite there yet. It lacks the sophistication and sensitivity that FocusMotion offers. Creating the first SDK to track and analyze movements on any OS, the company is one of the ten startups in the Dodgers Accelerator. “Wearable device hardware is great, but it’s time to build a smarter algorithm that broadens the utility of these devices; there is more to human movement than tracking steps, stairs, and sleep” says CEO Cavan Canavan.
Today, we sit down with Cavan to learn more about their experience working with the Dodgers Accelerator and the company which plans on announcing some big news come Demo Day.
Give us a brief description of your company.
FocusMotion is the movement intelligence that wearables have been waiting for. Our software SDK gives developers instant access to complex signal processing to understand human movement.
Our hardware and OS agnostic algorithm can detect individual activities (from bicep curls to box lifts) and track repetitions, consistency, angle ratio to paint a fuller picture of human performance whether in training, physical therapy, or workforce monitoring.
What’s the size of the market you are attacking?
The training market is at 52 million people ($25B), while the physical therapy is at 20 million ($30B) and workforce monitors are up to 13 million people ($2B).
What’s the business model?
We use a licensing based business model. The model is adaptive based on the partner’s needs and own business model; some are per user per month, some are per recovery period, some are per year. We like to work with our partners to find a licensing solution that works for them.
What kind of traction have you achieved since joining the Accelerator?
We’ve had some great traction, but nothing we can announce until Demo Day
Your offering is/can be used across a number of different verticals. Which area are you seeing the most growth?
We’re seeing a lot of interest from Physical Therapy at the moment. It’s a space with very little automated tracking where some recording is still done with pen and paper and patients are often given sheets of paper that serve as their home exercises programs. It’s an area where the patient, insurer, and care provider all benefit from automated tracking.
What was the experience like working with the Dodgers organization?
Great — amazingly bright and passionate people from their trainers to their analysts.
What was the experience like working with R/GA?
Great. It was incredible to have the resources of such an amazing firm out our fingertips. From deck design, to branding, to network, they were extremely useful.