One of the more mature Startups in the Dodgers R/GA Accelerator is the seasoned FieldLevel. The LA-based company is a private social network to connect coaches and athletes that serves as a recruiting tool. The network has over 21000 teams on its platform and has led to over 14000 commitments between athletes and schools since 2013…and they haven’t stopped there. Despite their success they are still looking to further their business model and serve more and more school and athletes with the help of the Dodgers Accelerator Program with help from R/GA.
Awaiting Demo Day, FieldLevel tells us LA TechWatch about their incredible experience working with R/GA and the Dodgers and how it has helped their company.
Give us a brief description of your company.
FieldLevel is a private social network for sports recruiting. It gets high school athletes recruited to play in college sports through the Internet.
What’s the size of the market you are attacking?
There is a 1 billion dollar subscription market and a multi-billion dollar targeted marketing opportunity.
What’s the business model?
Various subscription models both in the form of business-to-consumer (B2C) and business-to-business (B2B).
What kind of traction have you achieved since joining the Accelerator?
FieldLevel is one of the latest stage companies in the program. It was already the largest recruiting platform in men’s collegiate sports, used by over 80% of college football, baseball, basketball, and lacrosse teams. There are over 24,000 college and high school teams on the platform and it has facilitated over 16,000 college commitments since 2013.
Through the Accelerator, FieldLevel furthered various business development opportunities in content and data.
What was the experience like working with the Dodgers organization?
It was exciting to see an iconic organization working hard to stay at the forefront of technology.
What was the experience like working with R/GA?
It was great to work with a company with various creative and marketing disciplines. For instance, working with Tony Effik deepened our understanding of the global marketing and advertising landscape.
What was your favorite part about being in LA?
We have been based in Los Angeles for the past 7-years, so it was business as usual. We love LA!
What’s the one thing about your company/progress that you’d like to announce to the world?
We are actively engaged with some of the biggest sports companies. We’ll announce more in the near future.