When you are working you want to be hitting on all cylinders. You want your mind to be focused, you want to feel comfortable and most importantly you need your music to be matching the mood you need to be in. When Spotify is just not doing the trick you may just want to check out the new marketplace for music called Synkio. With their vast amounts of music and the ability to contact a music professional with your needs, you are getting the highest quality flow of music sent right to your ears. Stop letting the background noise or bad music disrupt your mojo, and start using Synkio.
CEO Ben Perreau answers the big questions about his company and what it means to launch in LA.
Tell us about the product or service.
Synkio is the marketplace and workflow for Film Makers, Advertising Agencies and Game Developers to license music more easily. Using Synkio, clients such as Google, Apple and Vice can easily commission or ‘sync’ the right track for their productions.
How is it different?
Synkio uses a unique user flow, recommendation algorithms and a hand-curated network of music professionals to find the right music for your project. Using Synkio you can buy the music you want off the shelf – just like a traditional library, or you can easily commission something from a music professional anywhere in the world.
What market are you attacking and how big is it?
Music Licensing is a growing $3.5bn market, the volume of video and media is growing, and the need for a soundtrack with it. As well as a software revolution to industrialize the existing, offline market, we believe there is an opportunity to grow the overall business and make it easier for apprehensive would-be licensees to obtain music easily for their productions – whether they be Youtube Producers or Professional Film Makers.
What is the business model?
We take a small cut of the music licensed through us. We also license our software to larger clients.
What inspired the business?
Vince Lynch (COO) and Ben Perreau (CEO) worked together in a previous life. Vince had been doing this offline but was struggling with the volume of work, together in a London pub, they hatched a plan to make this process more transparent, efficient and less scary for everybody.
What are the milestones that you plan to achieve within six months?
We’ll be vague about this: we have some great deals in the pipeline and some big names we’ll be shouting about.
If you could be put in touch with one investor in the community who would it be and why?
We already know Mark Suster, in our experience he’s the LA investor to know. He’s a 2x entrepreneur and a devastatingly smart human. He’s lived it, and blogs about it. We’ve met once or twice and found his insight and whip-smart intellect very useful.
What does being “Made in LA” mean to you and your company?
It means we’re close to the global hub of the Entertainment Business, we can afford to live on nice ramen and kale salads and both SV and NYC are accessible enough for us to visit often.
What else can be done to promote early stage entrepreneurship in Los Angeles?
There are a lot of great investors in the sprawl of LA, but the community feels nascent and skews ‘Westside’, there are great people on the Eastside, we’d love to see more startup activity centrally in LA – Hollywood, DTLA. We don’t party all the time, but we like sharing stories (therapy!) and hearing about other startups on similar journeys. LA needs a ‘startup media outlet’ (like LA TechWatch) to go legit, I hope you can bring light to the startup scene in LA, without being too ‘sceney’ – we enjoy business as much as bowling lanes.
Where is your favorite after work spot for a drink in Los Angeles?
Eastsiders. We enjoy a drink at La Poubelle in Los Feliz or Cafe Stella in Silverlake!