The media-world moves fast, and if you aren’t keeping up with everyone else, you could be at a serious disadvantage from an advertising perspective. Luckily PK4 Media is helping you out. With PK4 Media you have the ability to easily digitally advertise between multiple platforms. They have also developed technology to target audiences and other developed other features to optimize your influence.
Tom Alexander and his company that has been on every list of promising companies. Today, he joins us to answer some big questions and tell us about how he plans to grow PK4 further.
Tell us about the product or service.
PK4 Media empowers brands to reach relevant users through digital advertising with a true cross-platform reach, including desktop, mobile, tablet, connected TV, and multiple out-of-home channels. The company leverages display, video, audio, native, and custom creative opportunities allowing brands to engage with their target audience.
How is it different?
PK4 Media provides digital advertisers with a true cross-platform technology solution to encompass a 360-degree media approach, direct-to-publisher relationships enabling premium placements and high-impact executions, and site-by-site reporting for ultimate transparency. We also have a programmatic solution that provides advertisers a self-service portal to buy media through our XPS® technology.
What market are you attacking and how big is it?
Digital advertising is a 13.3 Billion dollar industry according to the Interactive Advertising Bureau (IAB).
What is the business model?
PK4 Media works with our brand advertisers to find the most relevant audience across all media types.
What inspired the business?
Through my experience developing, growing and selling multiple networks in the online advertising world for over a decade, I noticed the need for a true brand-focused network. I founded the business in 2009 with no outside investment.
What are the milestones that you plan to achieve within six months?
-The company has outgrown our current space, so we are moving to a brand new building in a few months and will continue to grow.
-We are currently building our 8th generation of our core technology, XPS, which proves our relentless innovation in ad tech.
If you could be put in touch with one investor in the community who would it be and why?
Not sure, PK4 Media has not received any outside funding.
What does being “Made in LA” mean to you and your company?
The tightknit digital advertising community in LA that we have the privilege to participate in is what it means to be “Made in LA”. Our company has been built upon solid relationships. I have surrounded myself with a talented management team to help scale the business and I’m proud to call each my friend. At the same time, our relationships with our clients are just as strong…some clients even come to work for PK4 Media!
What else can be done to promote early stage entrepreneurship in Los Angeles?
Starting a networking group or conference, like Silicon Beach LA or TechWeek LA, specific to those interested in bootstrapping will help promote early stage entrepreneurship.
Where is your favorite after work spot for a drink in Los Angeles?