Tayamo is a mobile community engagement platform for creators and micro-communities. Superfans can subscribe to receive exclusive content from their favorite creators, artists, bands, entrepreneurs and the like.
Cofounder of Tayamo, Christopher Brereton, saw first-hand the difficulty a Youtube star has in reaching his audience. Towards that end, Christopher and Tayamo are about to launch in a few months after a successful private beta with its roster of top creators.
How is Tayamo different?
The Tayamo platform leverage SMS as our means of content delivery, ensuring that each post a creator pushes gets seen, and seen quickly.
What market are you attacking and how big is it?
Our main area of focus is within the online creator community (Youtubers, Viners, Musicians etc.). YouTube alone has well over 500 million channels.
What is the business model?
Tayamo is a subscription based platform. Superfans subscribe for a monthly fee to receive exclusive content from their favorite creators.
What inspired the business?
My cofounder Mike and I lived with a now prominent YouTube star on the rise and watched the amount of effort it took for him to rise to YouTube stardom without direct access to his fans.
What are the milestones that you plan to achieve within six months?
Tayamo plans to roll out to the public within the next few months. We’ve been quietly working with some of the industries top creators in a private beta phase and we’re excited to open the doors to the public soon!
If you could be put in touch with one investor in the community who would it be and why?
I love what Mark Suster is all about. I would just love to hang out with him and pick his brain about his experience. Tayamo is about to start raising a seed round, so we’re not a fit for what Mark is doing at UpFront, but I love what he’s doing for the community here in LA!
What does being “Made in LA” mean to you and your company?
Made in LA to me, means the ability to experience so much culture, different communities and the opportunity to be exposed to a swath of problems from all different perspectives that we can work to solve.
What else can be done to promote early stage entrepreneurship in Los Angeles?
I think the biggest thing we can do to keep growing the exposure of our beautiful town is celebrate ALL the wins. Big and little. The second thing we can do is continue to develop new ways to connect with each other and lift each other up along each of our journeys.
Where is the best place to watch the sun set in Los Angeles?
Oh man. So many great places. I tend to walk to the end of Montana and watch from the bluff over looking the Montana Stairs in Santa Monica.