Headquartered in Santa Monica, MomentFeed is a location-based marketing platform that connects brands with consumers at the local level, at scale and globally. Brands are able to use the platform to manage their marketing efforts on a host of social media platforms as well as for paid media and local search. The platform is a trusted resource for a number of large household brands including Disney, JCPenney, Home Depot, and Avis just to name a few. Founded in 2010, MomentFeed has raised $8.5M to date and is Made in LA.
Today, Elle Morgan, the Marketing Manager at MomentFeed joins us to tell us more about the company, its future plans, and its place in the Los Angeles ecosystem.
Tell us about the product or service.
The rise of mobile coupled with the ever-growing appetite for social sharing has changed consumer expectation and behavior. In order to grab the attention of today’s consumers, brands must adapt to deliver locally relevant marketing.
The MomentFeed platform connects national brands with local consumers in the communities they serve.
With MomentFeed, businesses can efficiently deliver relevant, localized marketing at scale across thousands of locations. The platform unifies Facebook, Google, Instagram, Twitter, Foursquare and more for management down to the local level, on a global scale.
Brands like The Home Depot, Coffee Bean & Tea Leaf, Applebee’s, Disney and Quiznos trust the MomentFeed platform to deliver relevant, localized marketing at scale across thousands of locations.
MomentFeed is partnered with Facebook, Foursquare, Google, Bing, Instagram and the world’s most trusted data contributors to provide unparalleled accuracy, consistency and relevancy.
How is it different?
MomentFeed is the only platform capable of distributing Facebook Local Awareness ads at scale across hundreds or thousands of locations.
What market are you attacking and how big is it?
We are focused on Digital Marketing for Mobile consumers – any brand seeking to connect at a hyper-local level at scale.
What is the business model?
Our model is structured as a software service billed per location/per month.
What inspired the business?
Our founder recognized the change towards mobile from desktop and the need to deliver relevant, localized marketing to consumers.
What are the milestones that you plan to achieve within six months?
We plan to more than double in employee head count and incremental revenue.
If you could be put in touch with one investor in the community who would it be and why?
We’d love to be in touch with anyone with an interest in the billion-dollar industry of localized digital marketing.
What does being “Made in LA” mean to you and your company?
We’re reinventing Silicon Valley here in LA. Made in LA is a representation of the growth, innovation, and entrepreneurial spirit that now abounds in Silicon Beach. We are a part of a strong thought leadership community that stands together to create products that change the world.
What else can be done to promote early stage entrepreneurship in Los Angeles?
We’d love to see more activities bonding the startups among LA with the leaders of some of the best startups, nurturing new talent.
What’s your favorite after work activity in Los Angeles?
Surfing of course!