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Strategic -When I started my business, I focused on the U.S. market. But as I networked with people and made connections, I kept hearing about...
Advice - During a recent episode of Fashion Is Your Business, with Nora Levinson and Soyoung Park of Caeden, Pavan asked Nora to walk through the process of getting their headphones and/or their bracelet manufactured. Despite advances in...
Advice - Based on my own experience as a startup investor, and feedback from like-minded friends, we all get pitches for at least ten startup ideas for every one new business plan. New business founders need to remember that investors fund...
Strategic - Focus. Accountability. Agility.If you’re rolling your eyes at those buzzwords, I had the same initial reaction — that is, until we implemented the methodology I’m about to outline below at my company, Ceros. Since following...
Lifestyle - I’m desperate for people to start defining their hopes, dreams, wants, and needs on their terms, not on what I say. I don’t care if you want to hustle 18 hours a day. I really don’t. I don’t care if you want to buy the New...
Strategic - Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. According...
Advice - As many of you know, Red Rocket has been looking for a businesses to buy.  We have previously written about all the challenges that come with buy-side mergers and acquisitions work. But, there is a new wrinkle we have been running...
Advice - Even small businesses have a global reach these days, thanks to the Internet. Thus every entrepreneur and business owner needs to see their market in that context, understanding the global forces that will impact them sooner or later....
#NYCTech - In a milestone achievement in the fight for equal pay, NYC Mayor Bill DeBlasio signed a bill in May that prohibits employers from asking about a prospective employee’s salary history. At a high level, the bill states that relying...
Design - Creativity is essential no matter what industry your business is in.As the CEO and founder of an interactive content marketing platform that provides a beautiful and powerful digital design studio to users, I feel that I can...
Advertising - Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an...
Resources - Change is about the only thing constant in the world of startups. Despite their own focus on changing the world, they often forget that they too have to change rapidly, and often, as the market evolves. Too many find that out too...
Advice - Your founding team is your Fantastic 4. You’ve beat the odds together and your team is on the cusp of reaching your startup dreams. You’ve already been in the trenches together, but now comes the harder part. Sustaining the same...
Management - What sparks paradigm-shifting innovation in any business? It’s a special mix of entrepreneur and company — regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be...
Advice - I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. Yet I believe that many more have benefited from this approach, especially in early startup stages. If...
Advice - Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15...

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