Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). […]
When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Rather than quitting, there are always alternatives, like pivoting the business model or merging with new partners for support. Either could improve the statistic that […]
I have often said that entrepreneurism is a socially acceptable form of mania. By that, I meant that entrepreneurs, by definition, see themselves as standing apart from the crowd. They take on risks that cause other to quail, drive themselves and their teams to peak levels of performance, and sometimes over believe in themselves and […]
When the chips are down and your business isn’t moving inventory, it can be incredibly frustrating and confusing. It’s tempting to look at flashy marketing efforts, gimmicks, “growth hacks” or other quick fixes and feel like your business isn’t harnessing the newest marketing tools available. Being the founder of a digital marketing agency with more 100 clients […]
The reigning theory in business has long been that “alpha” leaders make the best entrepreneurs. These are aggressive, results-driven achievers who assert control, and insist on a hierarchical organizational model.
I’ve noticed that many first time founders and/or first-time fundraisers set milestones, metrics and speculative traction based on what they want but not what the next round of investors might want.
According to the entrepreneurs I advise, the biggest challenge they typically face in starting a new business is funding. It consistently takes a huge amount of time and effort to find an investor you can trust, and that constrains your efforts in developing the solution you envision. People always expect that it should be easy […]
Nobody teaches you the rules of email, and people are usually too polite to tell you when you violate them. But understanding and following them are crucial to ensuring you get investor meetings (or, indeed, meetings with anyone).
The fraud prevention business grows more valuable by the day. The steady stream of consumer data breaches and the exploitation of stolen data by organized criminals is part of why the global market value of the AI-supported data security industry will hit $17B to $18B by 2023. There’s a lot to be said for building […]
You can’t survive as an entrepreneur without resilience, because you are going to fail at least once, maybe multiple times. That’s the nature of trying something that’s never been done before. Resilience means not giving up, and being energized by what you have learned. As Thomas Edison said, “I have not failed. I have just found ten […]
The influencer market is huge thanks to platforms like Snapchat and Instagram. In June, Instagram reached 1B active users – during September 2017 it had 800M active users. According to a recent study conducted by Mediakix, over $500M is spent on influencer marketing and in the next 5 years, this number is projected to be […]