Fake news is not new. It has been around since the invention of print some 500 years ago. It was used to sensationalize and inflame passions and prejudices, a trend that’s carried over into our current culture. Today, fake news is increasingly being combined with social media to peddle products with false claims and endorsements. […]
To the Tens, led by Paul Ahn, enables socially-shared content to be linked to actual products, so each visual story has a full breakdown of the products in it.
In 2001 my cofounder and I developed our first product, EasyBib.com, which saved students the anxiety of creating a bibliography by automatically formatting it for them. To get the word out, we started emailing reporters at local newspapers about “students helping students using technology.” The Chicago Tribune liked the angle. After they wrote about us, […]
Today, I take a look at the 5 companies that have raised the largest media startup funding rounds in Los Angeles in 2016 using some data from our friends at Crunchbase. In addition to dollar amount, I have included type of round, investors, and total dollar amount raised by the startup to further the analysis. It is […]
How well-articulated is your brand’s story?
Today I want to talk about how to write a blog. Not how to become a blogger, or how to use your blog get a kajillion hits to your site, or how to supplement your income by working from home 4 hours a week. This is for employees of companies like SMC, who regularly publish […]
It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value to consumers by creating helpful […]
Building companies at scale requires a number of digital presences. The larger your company and product line is the more of these digital touchpoints that your company will will need to maintain and manage over time and borders. Crownpeak has built their Digital Experience Management platform to centralize the many functions associated with multi-channel, multi-platform, and multi device […]
In most areas of social media, a lack of content isn’t the problem. On the contrary: There’s often a distinct oversaturation of images and content because so many brands are on social media these days, and posting frequently. However, professor of business administration Andrew Stephens writes, “There isn’t one clear formula dictating when oversaturation begins. […]
When thinking about media companies, not everyone wants to get their information from news sources. As people flock to digital media sources there is one company that is gaining ground. Render Media, a company covering debate, food, politics, entertainment and more is growing and watch out because it is sure to be a household name. […]
For businesses and agencies that were once (or are still) involved in ‘old media’–newspapers, magazines, print publications, et al.–it may seem that the transition to ‘new media’–i.e. social media–would be easy. Unfortunately, that’s just not the case. As old media continues dying out, old media houses and businesses struggle to adapt to today’s changing world. So […]