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Advertising - According to the Pew Research Center, millennials are the nation's largest living generation. They’re an age bracket that lack a long attention span, and crave experiences, activism, and constant connection. They’re an age group...
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Advertising - Micro-influencer. Middle-influencer. Brand ambassador. Brand advocate. Catchy titles and buzzwords aside, these branding models are all driven by the currency of social capital and they continue to reach a growing audience.At...
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Advertising - Putting out fresh and relevant content is a vital step for business success, helping you to engage customers, boost your search engine ranking, and enhance your overall branding. But given the competition in this space, getting it...
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Advertising - While there are a lot of companies that claim they can connect you with your target audience, there is one company that has the numbers to back up this claim. With a 93% client retention rate, .36% average click-through rate which is...
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Advertising - Data has only recently replaced oil as the most valuable resource. While this should surprise no one, it should act as a wake up call to refocus on data and the power that lies in it. If you are looking to access, sell, or take...
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Advertising - For startups and small businesses, when it comes to allocating marketing dollars, value is the most important word. We all seek to gain maximum value and exposure with limited budgets. Cultivating brand advocates who are excited to...
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Advertising - On of the primary drivers of the big data revolution is to understand your customers better and act accordingly. While most data gives you a picture of who your customers are, it often lacks the ability to capture the whole picture....
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Advertising - The chief marketing officer (CMO) title is no longer fit for someone who performs a single role with untraceable results. CMOs of the future must be all-in-one professionals, performing the tasks of journalists, programmers and even...
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Advertising - Your customers are looking for direct engagement. Here’s how to deliver with your limited bandwidth.Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of...
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Advertising - The average consumer is more sophisticated than they were even a couple of years ago. Millennials now choose to spend their time steeped in an online environment that is constantly bombarding them with sales copy and advertising....
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Advertising - Consider giving away a tool or sharing your knowledge in your next advertising campaign.I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded.Most...
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Advertising - As the owner of a digital marketing agency, adapting to change is one of the most important parts of my job description. It’s hard to believe, but just 15 years ago, the majority of American adults reported that they did not use...
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Advertising - Adtech is a lot like high school, complete with cliques, grades, hormones, unfortunate haircuts, extracurriculars, and after-school activities. While you may have had an older sibling to guide you through those early trauma-inducing...
Cost of customer acquisition
Advertising - Many businesses become obsessed with obtaining the lowest COCA (Cost of Customer Acquisition), but depending on your goals, that may not be your optimal COCA. With all factors of a paid advertising campaign remaining constant, costs...
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Advertising - In the never-ending journey of online business and entrepreneurship, we can all use everything available to put us a step ahead of the competition. The good news is that in the world of online marketing and business, it’s not...
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Advertising - There’s a disconnect between how marketers use social media for clients and how marketers use social media personally.“We want to be thought leaders,” their brands say. So, many marketers publish articles many times a day,...

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