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MarketingContenttoTodayIntelligentAverageConsumer
Advertising - The average consumer is more sophisticated than they were even a couple of years ago. Millennials now choose to spend their time steeped in an online environment that is constantly bombarding them with sales copy and advertising....
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Advertising - Consider giving away a tool or sharing your knowledge in your next advertising campaign.I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded.Most...
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Advertising - As the owner of a digital marketing agency, adapting to change is one of the most important parts of my job description. It’s hard to believe, but just 15 years ago, the majority of American adults reported that they did not use...
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Advertising - Adtech is a lot like high school, complete with cliques, grades, hormones, unfortunate haircuts, extracurriculars, and after-school activities. While you may have had an older sibling to guide you through those early trauma-inducing...
Cost of customer acquisition
Advertising - Many businesses become obsessed with obtaining the lowest COCA (Cost of Customer Acquisition), but depending on your goals, that may not be your optimal COCA. With all factors of a paid advertising campaign remaining constant, costs...
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Advertising - In the never-ending journey of online business and entrepreneurship, we can all use everything available to put us a step ahead of the competition. The good news is that in the world of online marketing and business, it’s not...
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Advertising - There’s a disconnect between how marketers use social media for clients and how marketers use social media personally.“We want to be thought leaders,” their brands say. So, many marketers publish articles many times a day,...
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Advertising - A good ranking on Google’s search engine results page is invaluable. This is something that almost every marketer understands and is the reason why companies are constantly fighting to improve their SEO for the coveted top positions...
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Advertising - Today, I take a look at the 5 companies that have raised the largest media startup funding rounds in Los Angeles in 2016 using some data from our friends at Crunchbase.   In addition to dollar amount, I have included type of...
LA Adtech Startups Most Capital 2016.002
Advertising - Today, I take a look at the 5 companies that have raised the largest AdTech startup funding rounds in Los Angeles in 2016 using some data from our friends at Crunchbase.   In addition to dollar amount, I have included type of...
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Advertising - Do startups need PR firms? It’s a new year, and we’re deep into the parade of 2017 ‘Predictions. If there’s anything PR agency writers have become experts at, it’s regurgitating industry trends into pieces that look to the...
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Advertising - These errors could be trumping your Facebook marketing efforts.There’s no denying that Facebook reach is at an all-time low. According to recent research by reporting firm Locowise, the average organic reach of a brand post is...
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Advertising - Recently, we talked about MVP, and that it is important for MVP to be actually viable.Viability, as we explained, means ability to live. To be viable the product needs to have enough hooks and feedback loops. But even if you...
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Advertising - To many small business owners, digital marketing is not so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you have emptied your savings account with no obvious effect on...
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Advertising - In the past, venture capitalists associated one word with marketing and branding: optional. Startups must prove value quickly to raise the confidence of investors, which can make it hard to convince VCs to earmark funds for marketing...
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Advertising - Confession time: I'm not an athlete. I'm uncoordinated, lanky, and when I was younger, never got much into sports. (Watch me try to shoot a basketball or throw a football for five minutes if you want to understand.) Continuing on into...

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