The key to the future of consumer financial services is data…but not in the way most industry veterans think. New technology is allowing companies to capture more data about customers and their transactions than ever before. As an industry, we are starting to put that data to use in smarter products and more data-driven processes. […]
More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Yet, in my role as a small business advisor, I still see many founders and executives who see data and analytics primarily as a measurement device on current results, rather than using it […]
Tech has made incredible medical advances in recent years, not because of fancy medical practices or new surgical methods, rather, because of better analysis. Being able to analyze on larger scales and volumes of data with new metrics has led to detecting problems more accurately, and thankfully more and more healthtech companies are joining the […]
While at CES, representing my company 12 Labs, I noticed two very clear patterns. The first: The virtual/augmented reality economy is going to be as big as the app economy, if not larger.
Data has only recently replaced oil as the most valuable resource. While this should surprise no one, it should act as a wake up call to refocus on data and the power that lies in it. If you are looking to access, sell, or take advantage of data, look no further than Twine. Providing a […]
The world of healthcare analytics is vast and can encompass a wide range of data that has the incredible potential to tell stories about health and healthcare delivery: right from individual patients to entire populations. Having numbers and an easy-to-use visualization at hand gives providers and caregivers the power to not only look into the […]
Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel and who and what you value. Even the best technology cannot read your mind, which is why a simple Google search often gives frustrating and irrelevant results while online […]
According to Buckminster Fuller’s “Knowledge Doubling Curve” human knowledge doubled approximately every century. Today, it is estimated that human knowledge is doubling every 12 to 13 months. IBM is estimating that with the build out out of the “internet of things,” knowledge will double every 12 hours. The explosion of information is clearly accelerating. Data […]
We are now solidly in the era of big data, where computers are capturing the details of everything we do with all our interconnected devices in real time.
Don’t let all the customer data you have available to you get in the way of using it to its fullest marketing potential.
If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority. While an ecommerce experience can be targeted by immediate signals of context like geolocation, clickstream behaviour, site-searches, cookies and campaign referrals, true personalization relies on data to drive the […]