When it comes to tracking customers, brick and mortar shops haven’t necessarily advanced with the advent of new technologies. Bridg’s platform is a solution that allows for companies to leverage their data and offerings to develop customer profiles for restaurant operators by integrating data from existing sources including POS systems and loyalty programs. Already helping industry leaders like […]
More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Yet, in my role as a small business advisor, I still see many founders and executives who see data and analytics primarily as a measurement device on current results, rather than using it […]
The world of healthcare analytics is vast and can encompass a wide range of data that has the incredible potential to tell stories about health and healthcare delivery: right from individual patients to entire populations. Having numbers and an easy-to-use visualization at hand gives providers and caregivers the power to not only look into the […]
Sense360, founded by Eli Portnoy, is a sensor-intelligence company that helps restaurants and retailers behaviorally understand the entire customer journey.
Traditional business-intelligence (and data-mining) software does a good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that tell you where to go next. This is a whole new world for small businesses seeking enterprise-application opportunities, as well social media trend challenges. According to Eric Siegel […]
If you are in sales, leads are the holy grail and quality leads lead to conversion. Unfortunately, often information regarding your website leads is not always easy to come by. Enter Leadberry, a sales and marketing platform that integrates with with Google Analytics providing you with enhanced information on your website visitors by layering on other relative data. The platform can […]
How well has your paid brand engagement been doing lately? Be honest. If it has been suffering or you can’t measure it easily, you are not alone and may need some help. More specifically, you can use the latest offering from Optimal Fusion. The LA Startup aggregates multiple brand engagement products into one single unit that actually guarantees […]
Data is the name of the game and you need to know how to capitalize on it.
In today’s competitive business environment, most advertising agencies are using data analytics to hone their clients’ campaign strategies and to improve targeting, tracking and customer engagement. With mobile commerce growing at an annual rate of 42%, and with 1/3 of online shoppers making at least 1 purchase via smartphone over the last 12 months (and […]
Predictive analytics is a market area filled with opportunities for entrepreneurs. Learn about how the field and process work.
Google’s AlphaGo computer software beat South Korean Go champion Lee Sedol recently in the first of a five-game match between human and computer at the ancient Chinese board game.